Tag: Gary Schwartz

Total Results: 42

Mobile CPM measurement standards are essential

Published: October 2, 2009

By Gary Schwartz

Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common.

Is the app store the MVNO of 2009?

Published: September 3, 2009

By Gary Schwartz

LOS ANGELES - The Mobile Entertainment Forum assembled a group from the wireless industry to discuss accelerating mobile revenue into the U.S. mobile entertainment industry.

Kmart media placement with carrier targeting proves effective: IAB panel

Published: July 14, 2009

NEW YORK -- A national campaign to promote the Protégé line of basketball shoes, sold exclusively at Kmart stores, incorporated a mobile call to action and generated a 1.5 percent click-through rate.

What did attendees think of the IAB mobile conference?

Published: July 14, 2009

NEW YORK -- A sampling of the estimated 350 executives who attended IAB's "Marketplace -- Mobile" were overall happy with the content at this year's show.

Panel discusses mobile commerce basics: Mobile Commerce Spotlight

Published: July 10, 2009

NEW YORK -- A conference filled with marketers breathed a sigh of relief after learning that industry experts agree that the essential elements of mobile commerce are already in the DM arsenal.

Toronto Blue Jays, RBC find value in integrated mobile campaigns

Published: June 19, 2009

TORONTO, ONTARIO -- What do the Toronto Blue Jays baseball club, Royal Bank of Canada and the Outdoor Broadcast Network have in common? Believing in integrated mobile marketing campaigns.

The mobile coupons debate: Fungible or faux?

Published: June 18, 2009

By Gary Schwartz

Where January and February are traditionally the couponing months, 2009 is turning out to be the couponing year.

To offer mobile coupons, or not to, that’s the question: MMF panel

Published: June 4, 2009

NEW YORK -- The coupon debate at the MMA's Mobile Marketing Forum was a heated session with speakers debating whether mobile coupons can drive consumers in-store.

Adcentricity, Impact Mobile partner on digital out-of-home media

Published: April 13, 2009

Adcentricity, the leading aggregator of digital out-of-home media, has partnered with mobile marketing firm Impact Mobile Inc. to target mobile consumers.

Netbiscuits, Impact Mobile to deliver messaging campaign services

Published: March 30, 2009

Netbiscuits is working with Impact Mobile to deliver templated messaging campaigns for brands.