Tag: Ge

Total Results: 1262

How to create in-app ads with impact

Published: May 25, 2012

As mobile application usage continues to grow, marketers are pouring more money into in-app advertising. However, while in-app ads can provide some important benefits to brands, they may not be the best option in all cases.

Google prevails in Java patent-infringement allegations; copyrights issue still undecided

Published: May 25, 2012

In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.

Google CEO Larry Page: We’ve acquired Motorola Mobility

Published: May 23, 2012

Google CEO Larry Page on the completed acquisition of Motorola Mobility - a landmark move for the search giant where it joins Apple as both a hardware and software player in the mobile space. Oh, do not forgot those 24,000 patents that come with the deal.

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.

Hollywood Reporter showcases Cannes Film Festival content via iPad app

Published: May 16, 2012

The Hollywood Reporter is letting entertainment buffs stay up-to-date on news from the Cannes Film Festival on their tablets.

Mobile minefields - and how to avoid them

Published: May 15, 2012

Entering the mobile space requires a well thought-out strategy and many times marketers dive into the medium without fully thinking about their goals.

8pc of magazine pages contained mobile bar code in Q1: study

Published: May 15, 2012

QR codes, Microsoft Tags and other mobile action codes continue to spread through print magazines at a fast pace, with 1,356 mobile action codes printed in the first quarter of 2012, up from 352 during the same period a year ago, according to a new report from Nellymoser.

Orange Leaf Frozen Yogurt mixes social media, deals via location-based mobile app

Published: May 15, 2012

Orange Leaf Frozen Yogurt is letting users concoct their favorite cold treats with an iPhone application that keeps tabs on individual stores' inventory.

Privacy and security issues around mobile content

Published: May 14, 2012

By
Alex Hall

Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.

Don Julio mixes up a QR code-enabled summer sweepstakes

Published: May 10, 2012

Diageo’s tequila brand Don Julio is using QR codes to drive engagement with its tech-savvy consumers this summer and encourage them to enter a new sweepstakes.