Tag: Gene Keenan
Total Results: 3
- How touch screen can transform your brand
- Published: November 10, 2010
- By Gene Keenan
The visual nature of touch-screen technology provides the right conduit through which brands can finally satisfy their consumers’ immediate needs and wishes.
- Brands should outline mobile strategy before rushing into apps: panelist
- Published: September 29, 2010
- NEW YORK - Many brands want to break into the mobile space via applications, but advertising agencies argue that not every marketer needs one.
- Mobile marketing no longer a year away: ad:tech panel
- Published: November 5, 2009
- NEW YORK – Panelists at ad:tech’s Mobile Mix session made a case for mobile marketing by letting audience members know that it isn’t as hard as everyone thinks.
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