Tag: General Mills

Total Results: 10

General Mills targets tech-savvy moms with interactive mobile TV campaign

Published: December 7, 2011

General Mills has teamed up with Shazam for a television campaign that promotes the company's Pillsbury products.

Betty Crocker expands mobile repertoire with Windows Phone app

Published: July 11, 2011

General Mills is giving cooking enthusiasts thousands of recipe ideas via its Betty Crocker Cookbook for Windows Phone application.

General Mills’ Groupon one-day deal sees 4,500 redemptions

Published: April 25, 2011

General Mills is the first consumer-packaged goods brand to run a promotion via deal-a-day giant Groupon, offering consumers a sampler pack worth up to $40 for just $20.

LimeLife mobile site a hit with females, prime for girly advertisers

Published: March 1, 2011

Total Beauty Media’s LimeLife Inc. is surpassing the standard for page views and user engagement when it comes to mobile Web sites in the female lifestyle and celebrity news genres.

General Mills offers Latin-inspired recipes via iPad app

Published: October 12, 2010

General Mills has rolled out a Spanish language application for Apple’s iPad that offers consumers access to hundreds of Latin-inspired recipes.

Betty Crocker Cookbook for iPad targets deep brand engagement

Published: July 19, 2010

General Mills is giving cooking enthusiasts a new tool to use in the kitchen with the launch of the Betty Crocker Cookbook for the iPad.

General Mills uses mobile to reinvigorate Wheaties brand

Published: August 19, 2009

General Mills is running a multimillion dollar "Evolution" campaign that uses mobile to introduce Fuel, a new kind of Wheaties.

Dairy Queen mobile ads see 22 percent CTR

Published: April 28, 2009

A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.

Quattro Wireless gets $10M in funding

Published: March 17, 2009

Mobile ad network Quattro Wireless has raised an additional $10 million in Series C funding -- for a total of $28 million -- to grow and continue developing predictive mobile targeting technology.

General Mills' Betty Crocker goes mobile

Published: March 6, 2009

Wondering what's for dinner? General Mills' Betty Crocker brand has launched an iPhone application to help answer that question.