Tag: General Mills

Total Results: 4

General Mills uses mobile to reinvigorate Wheaties brand: Published: August 19, 2009; General Mills is running a multimillion dollar "Evolution" campaign that uses mobile to introduce Fuel, a new kind of Wheaties.
Dairy Queen mobile ads see 22 percent CTR: Published: April 28, 2009; A recent Dairy Queen mobile ad campaign saw a click-through-rate of more than 22 percent, proving once again the effectiveness of the mobile channel to engage consumers.
Quattro Wireless gets $10M in funding: Published: March 17, 2009; Mobile ad network Quattro Wireless has raised an additional $10 million in Series C funding -- for a total of $28 million -- to grow and continue developing predictive mobile targeting technology.
General Mills' Betty Crocker goes mobile: Published: March 6, 2009; Wondering what's for dinner? General Mills' Betty Crocker brand has launched an iPhone application to help answer that question.