Tag: General Motors

Total Results: 14

P&G, GM and Visa break campaigns on Amazon’s new Kindle with Special Offers

Published: April 14, 2011

Procter & Gamble’s Olay, General Motors’ Buick, Visa Inc. and JPMorgan Chase & Co. are the launch sponsors of Amazon.com Inc.’s ad-subsidized Kindle with Special Offers.

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.

Buick turns to mobile ads to drive basketball fan engagement

Published: March 28, 2011

General Motors’ Buick automotive brand is targeting college basketball fans by running mobile ads on CBS and Turner Broadcasting System Inc. mobile Web sites and within the NCAA March Madness On Demand application.

Chevrolet drives Cruze awareness via ESPN mobile Web sponsorship

Published: December 21, 2010

General Motors’ Chevrolet is promoting its Cruze sedan with an exclusive sponsorship of the ESPN College Bowl Mania mobile Web portal.

GMC mobile ad campaign increases purchase intent 22pc: Starcom exec

Published: November 5, 2010

NEW YORK – Executives from General Motors Co.’s agency Starcom, Microsoft Advertising, Steve Madden and Mogreet demonstrated how mobile helps them achieve marketing objectives during a panel at ad:tech.

GM’s Chevy leverages iPad features for ESPN app sponsorship

Published: October 13, 2010

General Motors’ Chevy is driving sales of its 2011 Silverado trucks via an exclusive launch sponsorship of ESPN the Magazine’s new application for Apple’s iPad.

Cars.com Super Bowl ad generates 6,500 app downloads in 1 day

Published: February 9, 2010

Cars.com ran an ad on CBS during the Super Bowl that drove 6,500 downloads of its recently launched mobile application in a single day.

GM’s OnStar aims for greater connectivity with Chevy app

Published: January 8, 2010

General Motors is letting owners of the Chevrolet Volt control the electric car and monitor its battery charge level using a mobile application.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Cadillac launch sponsor of Pandora Android app

Published: November 9, 2009

GM’s Cadillac is the exclusive advertiser on Pandora Media Inc.’s launch of its latest mobile marketing platform for Google’s Android smartphones.