Tag: General Motors
Total Results: 3
- Coca-Cola, Chevrolet mobilize print ads for better tracking
- Published: July 1, 2008
- Coca-Cola Co., GNC and General Motors Corp.'s Chevrolet have made their print ads in Men’s Health magazine measurable using mobile.
- Publicis Groupe, Yahoo unveil joint mobile advertising initiatives
- Published: June 26, 2008
- Yahoo Inc. and Publicis Groupe’s newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.
- Carrier price war – a race to the bottom?
- Published: February 25, 2008
- Does it make sense to initiate a pricing war in a wireless carrier industry that’s commoditized, has little brand differentiation in service offerings and may be reduced to pipe status?
