Tag: General Motors

Total Results: 15

Displaying: 11 - 15

Cadillac launch sponsor of Pandora Android app: Published: November 9, 2009; GM�s Cadillac is the exclusive advertiser on Pandora Media Inc.�s launch of its latest mobile marketing platform for Google�s Android smartphones.
GM�s Chevrolet breaks Bluetooth marketing campaign in mall: Published: July 13, 2009; A Bluetooth-based campaign to promote the Chevrolet Spark LPG in a shopping mall activity achieved close to 11,000 downloads in two days.
Coca-Cola, Chevrolet mobilize print ads for better tracking: Published: July 1, 2008; Coca-Cola Co., GNC and General Motors Corp.'s Chevrolet have made their print ads in Men's Health magazine measurable using mobile.
Publicis Groupe, Yahoo unveil joint mobile advertising initiatives: Published: June 26, 2008; Yahoo Inc. and Publicis Groupe's newly launched VivaKi Nerve Center have formed a partnership to integrate their respective mobile advertising platforms.
Carrier price war -- a race to the bottom?: Published: February 25, 2008; Does it make sense to initiate a pricing war in a wireless carrier industry that's commoditized, has little brand differentiation in service offerings and may be reduced to pipe status?