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Tag: Generation Y

Total Results: 2

Bank of America campaign targets students for mobile banking: Published: August 28, 2008; Bank of America has introduced a financial awareness campaign designed to educate students to take control of their finances and discover mobile banking in this upcoming academic year.
North American mobile phone market approaches saturation, warns Forrester: Published: August 21, 2008; The North American mobile phone market is fast approaching saturation, particularly within the Generation Y consumer group.