Tag: Geoffrey Handley

Total Results: 4

Do not dump PC experience into mobile: Hyperfactory exec: Published: September 27, 2011; NEW YORK � A Hyperfactory executive at the OMMA Mobile conference said mobile marketing must shift focus from specific phone-based small screens to the consumer�s journey across multiple screens, from tablets to kitchen appliances.
Comida Kraft bulks-up social status via 360-degree marketing strategy: Published: September 22, 2011; Comida Kraft is using a 360-degree marketing effort that spans the Web, social media, mobile and television to promote its partnership with Mexican celebrity chef Alfredo Oropeza.
Kraft Foods supports no-mobile-left-behind strategy for brand push: Published: November 15, 2010; REDMOND, WA � An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.
Nike runs mobile 3D campaign for soccer shoe: Published: July 3, 2008; Nike is running a mobile campaign using 3D technology to target teens in Hong Kong to promote the launch of the sportswear giant's T90 soccer shoe.