Tag: GetGlue

Total Results: 9

PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

Published: February 2, 2012

Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

Entertainment Weekly, GetGlue reward readers with free movie tickets via mobile promotion

Published: June 2, 2011

Entertainment Weekly and GetGlue are letting movie buffs check-in to the publication’s featured films section via their smartphone for a chance to win one of five pairs of movie tickets awarded daily.

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Entertainment Weekly new mobile offering plays with social check-in

Published: March 9, 2011

Time Inc.’s Entertainment Weekly is rolling out a series of mobile rewards for its loyal readers who check-in to items featured on the publications Must List.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

Discovery unleashes rich-media mobile campaign promoting Storm Chasers

Published: October 8, 2010

The Discovery Channel is running rich-media creative promoting its “Storm Chasers” television show across various publishers’ iPhone applications, including WeatherBug, Pandora, Flixster, Variety and TV.com.

Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

Published: September 10, 2010

Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.

Maroon 5 tap mobile social network for fan engagement

Published: August 31, 2010

Pop rock band Maroon 5 has turned to the mobile medium to help build buzz for its new album and its 2010-2011 tour.

HBO, Showtime, Barnes & Noble, Universal tap mobile social network to reward loyalty

Published: August 18, 2010

HBO, Showtime, Barnes & Noble and Universal are driving tune-in and rewarding viewer loyalty via GetGlue, a mobile social network for entertainment.