Tag: Gib Bassett

Total Results: 7

How to determine ROI on mobile marketing

Published: June 27, 2011

By Gib Bassett

Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.

Changing role of the mobile marketer in cross-channel world

Published: December 29, 2010

By Gib Basett

As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.

Demystifying the market for SMS marketing services

Published: April 8, 2010

By Gib Bassett

Buyers being wooed by players on the periphery would be wise to consider the implication of hiring firms without track records in mobile channel marketing.

9 steps for SMS marketing

Published: December 11, 2009

By Gib Bassett

CMOs familiar with SMS as a real-time alternative to talking on a mobile phone may not fully grasp the power of these interactions as part of their broader charter.

Why mobile is key to active customer engagement

Published: November 26, 2009

By Gib Bassett

Just as CRM grew by leaps and bounds with the advent of B2B offerings, so too will a new category of solution that enables B2C and B2B marketers to leverage mobile.

Comcast runs B2B mobile campaign in Newser iPhone app

Published: October 26, 2009

Comcast is running a mobile ad campaign within the new Newser iPhone application to get companies to sign up for its Business Class Internet, voice and cable television services.

How to create a mobile marketing strategy map

Published: October 20, 2009

By Gib Bassett

The concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year.