Tag: Gilt Groupe

Total Results: 4

Gilt Groupe: $24,000 iPad purchase proves tablet is go-to device for mobile shopping: Published: October 20, 2011; NEW YORK � A Gilt Groupe executive at the Mobile Shopping Fall conference said that the company is seeing that consumers are willing to transact on mobile, with a recent member buying a $24,000 vintage Rolex watch via the iPad.
Segmentation key to Gilt Groupe success: exec at DMA: 2011: Published: October 5, 2011; BOSTON � A Gilt Groupe executive at DMA:2011 said that loyalty, personalization and good customer service are the top ingredients needed for a successful multichannel retail strategy.
Lessons learned from McDonald�s location-based mobile marketing: Published: October 4, 2011; BOSTON � An executive at DMA:2011 said location-based services not only engage consumers, but also help advertisers such as McDonald�s and Gilt Groupe better target them with offers.
Kawasaki, Gilt Groupe tie for fifth place: 2009 Mobile Marketer of the Year: Published: January 11, 2010; Kawasaki and Gilt Groupe tied at fifth place for the 2009 Mobile Marketer of the Year award. Here is why they deserve this honor, with details of their mobile strategies.