Tag: Giselle Tsirulnik

Total Results: 13

Confessions of a Kindle Fire-aholic

Published: January 26, 2012

My husband bought me a Kindle Fire and I have to say that there are several reasons why you cannot go wrong with this device.

What are the marketing opportunities with Facebook Mobile?

Published: November 23, 2011

There are some exciting opportunities for brands and marketers that want to target mobile consumers on Facebook, the company revealed in an exclusive interview with Mobile Marketer.

Giselle Tsirulnik promoted to deputy managing editor

Published: November 1, 2011

Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.

Mobile Marketer's State of Mobile Advertising 2011

Published: June 7, 2011

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

DeCarta MapSearch gets 1M unique mobile users in 2 weeks

Published: April 8, 2011

The deCarta MapSearch mobile application has seen 1 million unique mobile users in less than two weeks since its March 22 launch.

With HTML5, the mobile Web experience has caught up to apps: MobileFuse exec

Published: December 13, 2010

The ongoing debate on whether HTML5 is going to bring the demise of applications is never-ending. Whichever of the two platforms wins will bring in the most advertising dollars.

Mobile is important aspect of CRM profiling: Merkle exec

Published: October 7, 2010

The mobile marketing medium is starting to gain wider acceptance, with old-school agencies such as Merkle jumping on the bandwagon and making a case for the industry among its clients.

SMS opens a two-way dialogue between marketer and consumer: 360i

Published: July 2, 2010

Text messaging is by far the most popular mobile activity after talking, and it is one of the most proven mobile marketing channels, according to digital marketing agency 360i.

Target speaks to mobile strategy in exclusive interview

Published: December 23, 2009

Retailer Target dishes about its use of the mobile channel, lessons learned and best practices in this exclusive interview with Mobile Marketer's Giselle Tsirulnik.

Confessions of a temporary BlackBerry user

Published: November 16, 2009

I have an iPhone and thank God for that. One of my colleagues has a BlackBerry and I borrowed it for a story I was writing. It was the most miserable times of my life.