Tag: Globys

Total Results: 6

Analytics: The brains behind mobile marketing success

Published: January 3, 2012

By Lara Albert

Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?

What carriers can learn from Groupon and LivingSocial

Published: March 24, 2011

By Lara Albert

Carriers are missing a big opportunity: They already have existing relationships with businesses looking to promote offers to acquire new customers and consumers looking for great deals.

How to match brand apps with consumers

Published: March 8, 2011

By Glenn Pingul

With any app, there is the challenge of reaching the consumer at the most relevant moment – the moment that she is most likely to be receptive.

How location-based advertising is not just where you are standing

Published: November 1, 2010

By Duane Edwards

How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But what if that same person just drank a cup of coffee from around the corner?

How to accelerate mobile data adoption in the mass market

Published: August 19, 2010

By Lara Albert

Mass-market advertising is not driving exploration of mobile data services – it is costly, inefficient and does not solve the problem of making mobile data experiences easily discoverable.

Carriers missing opportunity with app stores

Published: June 15, 2010

By Duane Edwards

Carriers are missing a leading opportunity in app stores by not leveraging their assets to provide developers the two most compelling advantages: monetization and marketing.