Tag: Gonzalo Mon

Total Results: 15

NASCAR faces class-action suit over SMS

Published: August 15, 2011

A class action lawsuit has been filed against NASCAR alleging that the company sent unsolicited text messages.

Are lawsuits the cost of doing business in mobile?

Published: June 28, 2011

While the list of mobile-related lawsuits seems to be getting longer by the day, many of the companies involved simply see it as the price that has to be paid to operate in the competitive mobile space.

5 legal issues that could impede mobile marketing's progress

Published: May 26, 2011

As mobile takes its rightful place at the marketing table, it is increasingly becoming an easy target for constituencies not happy with its growth trajectory. Can the recent rash of lawsuits undo some of the progress?

Class-action suit against Apple could jeopardize in-app purchasing

Published: April 21, 2011

Apple has been hit with a class-action lawsuit alleging that applications and games for iPhone, iPod touch and iPad with in-app purchasing for virtual goods or premium features are part of a “bait-and-switch scheme” targeting children.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

SMS marketing lesson: One bad apple can spoil the bunch

Published: February 25, 2011

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

LivingSocial sued for allegedly misleading consumers

Published: February 18, 2011

LivingSocial is being sued by two Seattle residents that claim its mobile and online offers violate federal and state gift card laws and Washington’s Consumer Protection Act.

Does Groupon lawsuit threaten all mobile coupon apps?

Published: February 1, 2011

The most recent lawsuit against deal-of-the-day service Groupon could have a negative impact on the growth of local mobile advertising and couponing.

Overcoming legal hurdles of mobile marketing

Published: May 24, 2010

Some challenges to mobile marketing are the permission-based nature, the lack of space for disclosures and the absence of regulation unique to the medium.

Apple OKs promos on iPhones, but developers must comply with laws

Published: April 20, 2010

By Gonzalo Mon

Although Apple’s new SDK may give developers more freedom to develop promotional applications, that freedom is limited by a patchwork of laws across all 50 states.