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Tag: Google


Total Results: 696

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Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Mobile Minutes: Google Nexus; Uber rival Gett; Reddit goes mobile; inside Pinterest
Published: October 17, 2014
Today in mobile marketing – Google’s Nexus line: Nexus 6 phablet, Nexus 9 tablet and Nexus Player; Uber rival Gett is making a risky, clever play in the ride-sharing game; Reddit debuts its first official mobile app; Inside Pinterest: The coming ad colossus that could dwarf Twitter and Facebook.
55pc of teens use voice search daily: Google
Published: October 15, 2014
A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
Mobile Minutes: Skype Qik app; Iliad drops T-Mobile bid; Publicis buys Matomy Media stake; Google Pigeon
Published: October 15, 2014
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out of the coop and it lands nearby.
Mobile Minutes: YouTube’s new studio; Snapchat photo leak; FBI on Apple, Google; Uber’s bad reviews
Published: October 14, 2014
Today in mobile marketing: YouTube takes Manhattan; Snapchat blames photo leak on unauthorized third-party apps; FBI director says Apple and Google are putting their customers beyond the law; Taxi companies want you to know Uber gets poor reviews. But so do the taxis.
Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Google sets sights on messaging to shore up mobile role
Published: October 8, 2014
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Mobile Minutes: Angry Birds cutbacks; Visa fights back; keyboard apps; Google Glass fights crime
Published: October 3, 2014
Today in mobile marketing - Angry Birds maker Rovio to cut up to 130 jobs; How Visa is fighting back as transactions go digital; Android and iPhone keyboard apps to turbocharge your typing; Dubai detectives to get Google Glass to fight crime.
Mobile Minutes: Facebook relaunches Atlas; Google’s streaming music plans; Politics and social media; Walmart board
Published: October 1, 2014
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram co-founder Systrom to board.
Google enhances mobile display advertising to boost cross-screen branding
Published: September 30, 2014
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.