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Tag: Google


Total Results: 814

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With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
Published: April 22, 2016
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
Published: April 21, 2016
The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar.
Mobile Minutes: Apple search; Mobile VR heats up; Amazon Studios’ theatrical push; The Atlantic and Google Amp
Published: April 18, 2016
Today in mobile marketing – Apple pursues new search features for a crowded app store; Huawei virtual reality headset will compete with Samsung Gear VR for mobile supremacy; Amazon Studios wins CinemaCon exhibitors, pledging big theatrical push; The Atlantic tests mobile ads built for Google Amp.
Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers
Published: April 15, 2016
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.
Cheap mobile search traffic drags down spend on Google: report
Published: April 13, 2016
The overall paid search spend dropped on Google for the first time in more than six years during the first quarter of 2016 as the shift to mobile shifted into high gear, with a 73 percent increase in mobile impressions and a 23 percent drop in cost-per-click rates, according to IgnitionOne’s Q1 2016 Digital Marketing Report.
Mobile Minutes: Streaming music overtakes iTunes; Jumio’s bankruptcy; David Chang’s delivery restaurant; Google Photos
Published: March 23, 2016
Today in mobile marketing – Apple's iTunes overtaken by streaming music services in sales; Jumio files for bankruptcy, plans sale to Facebook co-founder; An exclusive look at Ando, David Chang’s top-secret new delivery restaurant; Google Photos now builds perfect vacation albums on its own.
Mobile Minutes: Snapchat wins SXSW; On-demand economy; Google, T-Mobile compromise; Affleck show on Go90
Published: March 18, 2016
Today in mobile marketing – How Snapchat won this year's SXSW; No, the on-demand economy isn’t about to implode; Google finds compromise with T-Mobile's Binge-On; Ben Affleck, Matt Damon team for Go90 competition series ‘The Runner.’
Mobile marketing week in review: Travel soars on mobile Web
Published: March 14, 2016
It was a big week for exciting new mobile Web experiences in the travel sector last week, with new offerings from Hyatt, Hilton and Google all pointing to the important role that smartphones are playing in travel discovery and planning. Watch this video for the full analysis.
Google brings groundbreaking mobile Web experiences to commuters, travelers
Published: March 10, 2016
Google is ramping up support of integrated mobile Web experiences during key micro-moments with real-time transportation updates and a travel search and booking initiative.
Mobile Minutes: Google opens Project Fi; Mic buys Hyper; Mobile church collection; Samsung Galaxy S7
Published: March 9, 2016
Today in mobile marketing – Google opens Project Fi mobile network to everyone in the US; Mic acquires mobile video app Hyper; The church collection plate goes digital; Samsung Galaxy S7 review: Head of the smartphone class.
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