Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Google


Total Results: 703

   Displaying: 1 - 10

Mobile Minutes: Instagram; Apple and IBM; Google Hangouts; Facebook
Published: December 11, 2014
Today in mobile marketing - Instagram crosses 300 million users, edges past Twitter; Apple and IBM just showed everyone the future of enterprise; Google Hangouts app offers quick answer to ‘Where R U?’; Facebook challenges Twitter with savvy update to trending topics.
Yahoo pitted against Twitter as mobile advertising opportunities expand
Published: December 8, 2014
Following years of questions about its role in mobile advertising, Yahoo is now poised to challenge Twitter’s role as the third-largest mobile advertising platform and could even take on Facebook and Google if it plays its cards correctly.
Mobile Minutes: Smartphone patent wars; Aereo; T-Mobile; Amazon
Published: November 24, 2014
Today in mobile marketing - Google settlement shows smartphone patent wars dying down; Aereo may be dead, but Internet TV will live on; T-Mobile could attract suitors again, Deutsche Telekom says; Amazon plans ad-supported video streaming service: NY post.
What marketers need to know about the brewing social login battle
Published: November 13, 2014
Facebook, Twitter and Google are jockeying for dominance in social logins, which has implications for audience insights and for targeting social ad campaigns.
Mobile Minutes: Google’s modular phone; Rakuten’s smartphone service; Fitbit’s new trackers; WhatsApp’s loss
Published: October 30, 2014
Today in mobile marketing - A day with Project Ara, Google’s crazy modular phone; Japan's Rakuten Inc. launches cheap smartphone service; Fitbit unveils fitness trackers ahead of Apple Watch; WhatsApp lost $230 million in first six months this year.
Google Inbox will spur more efficient, personal targeting of email campaigns
Published: October 24, 2014
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Mobile Minutes: Microsoft plans wearable; Note 4 is future; Google mobile ads flounder; Twitter markets to developers
Published: October 21, 2014
Today in mobile marketing - Microsoft plans to launch a wearable device within weeks; Samsung’s superior Note 4 smartphone gives glimpse of computing’s future; Google mobile ads get more clicks, less money; Twitter to offer new tools for app developers.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Mobile Minutes: Google Nexus; Uber rival Gett; Reddit goes mobile; inside Pinterest
Published: October 17, 2014
Today in mobile marketing – Google’s Nexus line: Nexus 6 phablet, Nexus 9 tablet and Nexus Player; Uber rival Gett is making a risky, clever play in the ride-sharing game; Reddit debuts its first official mobile app; Inside Pinterest: The coming ad colossus that could dwarf Twitter and Facebook.
55pc of teens use voice search daily: Google
Published: October 15, 2014
A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
Please click here to learn more!