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Tag: Google


Total Results: 699

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Mobile Minutes: Google’s modular phone; Rakuten’s smartphone service; Fitbit’s new trackers; WhatsApp’s loss
Published: October 30, 2014
Today in mobile marketing - A day with Project Ara, Google’s crazy modular phone; Japan's Rakuten Inc. launches cheap smartphone service; Fitbit unveils fitness trackers ahead of Apple Watch; WhatsApp lost $230 million in first six months this year.
Google Inbox will spur more efficient, personal targeting of email campaigns
Published: October 24, 2014
Google’s unveiling of its Inbox mobile application and new tools for organizing email by precise categories will further give marketers an incentive to personalize their outreach to consumers in a world where one size no longer fits all.
Mobile Minutes: Microsoft plans wearable; Note 4 is future; Google mobile ads flounder; Twitter markets to developers
Published: October 21, 2014
Today in mobile marketing - Microsoft plans to launch a wearable device within weeks; Samsung’s superior Note 4 smartphone gives glimpse of computing’s future; Google mobile ads get more clicks, less money; Twitter to offer new tools for app developers.
Google’s mobile monetization troubles continue as key questions go unanswered
Published: October 17, 2014
Google made important gains in mobile during the third quarter, including increases in ad clicks and impressions, but a lackluster cost-per-click rate remains a thorny issue as ad spend continues to trail time spent on smartphones.
Mobile Minutes: Google Nexus; Uber rival Gett; Reddit goes mobile; inside Pinterest
Published: October 17, 2014
Today in mobile marketing – Google’s Nexus line: Nexus 6 phablet, Nexus 9 tablet and Nexus Player; Uber rival Gett is making a risky, clever play in the ride-sharing game; Reddit debuts its first official mobile app; Inside Pinterest: The coming ad colossus that could dwarf Twitter and Facebook.
55pc of teens use voice search daily: Google
Published: October 15, 2014
A Google study of voice-search habits among United States smartphone users across different age ranges contains lessons for marketers who fail to give the personal nature of mobile its due, leading to misinformed definitions of success.
Mobile Minutes: Skype Qik app; Iliad drops T-Mobile bid; Publicis buys Matomy Media stake; Google Pigeon
Published: October 15, 2014
Today in mobile marketing - Microsoft launches Skype Qik for video clip conversations; Iliad shares leap after failure to win US mobile prize; Publicis to buy stake in digital-advertising technology company Matomy Media; Google lets a search pigeon out of the coop and it lands nearby.
Mobile Minutes: YouTube’s new studio; Snapchat photo leak; FBI on Apple, Google; Uber’s bad reviews
Published: October 14, 2014
Today in mobile marketing: YouTube takes Manhattan; Snapchat blames photo leak on unauthorized third-party apps; FBI director says Apple and Google are putting their customers beyond the law; Taxi companies want you to know Uber gets poor reviews. But so do the taxis.
Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Google sets sights on messaging to shore up mobile role
Published: October 8, 2014
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
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