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Tag: Google

Total Results: 732

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Apple poised to surpass Google in indoor location-based services
Published: November 20, 2013
Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing area: indoor location.

Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Google vs. Facebook: Who has the stronger mobile advertising strategy?
Published: October 26, 2013
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.

Google Enhanced Campaigns has little impact on paid search performance: report
Published: October 16, 2013
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
Virtual assistants advance: Are consumers ready for more invasive experiences?
Published: October 8, 2013
The mobile device as a virtual assistant is not a new idea, but players such as Google and Foursquare have new features intended to make the services more useful and contextually relevant. Opportunities exist for marketers as long as consumer do not perceive the new generation of virtual assistants as too invasive.
Sherwin-Williams to change how color is discovered and selected
Published: October 1, 2013
Paint brand Sherwin-Williams jumped onboard with Google’s smart wearable technology, Google Glass, and launched a new application designed to fundamentally change how users discover and select color.

What Google’s Hummingbird update means for marketers
Published: October 1, 2013
By Ken Wisnefski

On the eve of Google's 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that "SEO is dead."

Can Google fix its mobile problem by pushing voice search?
Published: September 30, 2013
Google is hoping it can turn around its mobile search problem with a new algorithm intended to deliver better results for mobile users asking a question out loud.
Google exec: Beautiful multiscreen campaigns not so difficult
Published: September 25, 2013
NEW YORK – A Google executive at the Mobile Marketing Association’s SM2 conference debunked four myths regarding multiscreen campaigns and explained that every marketer should be engaging across devices, browsers and channels.
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