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Tag: Google

Total Results: 698

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Is mobile native advertising over-hyped?
Published: June 4, 2013
While mobile native advertising is growing quickly, there are some potential pitfalls for marketers if they do not take the proper steps to ensure users understand when the content they are engaging with is sponsored.

Does the US have what it takes to be a smartphone manufacturing center?
Published: June 3, 2013
Motorola is making its latest smartphone, the Moto X, at a facility in Texas and Apple is talking more about manufacturing in the United States. Coupled with ongoing issues at some overseas manufacturing plants, it is possible to imagine more smartphones with a Made in USA label.

Is the era of bargain-priced mobile paid search nearing the end?
Published: May 31, 2013
With the deadline for marketers to switch over to Google Enhanced Campaigns coming up on July 22, marketers could see the cost-per-click rates for tablet paid search reaching parity with desktop. Smartphone CPC rates could also increase, but probably not by as much.

Everything marketers need to know about Google Glass
Published: May 30, 2013
There is no doubt that Google is changing the mobile landscape with its latest wearable innovation, Google Glass. However, will the technology be the next big thing or just a passing fad?

Is Google’s enthusiasm for mobile hardware waning?
Published: May 22, 2013
With Google not introducing any hardware at its annual conference last week, this raises the question of what role hardware can or should play for the company going forward.

Google beats Apple to market with music streaming as iTunes looks outdated
Published: May 16, 2013
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Google exec: Mobile has a measurement problem, not a conversion one
Published: May 13, 2013
NEW YORK – A Google executive at the 2013 MMA Forum said that marketers need to figure out how to attribute mobile value beyond mcommerce orders on their mobile site and identify additional ways their customers may be converting.
Google delivers strong Q1 results despite ongoing questions about monetizing mobile
Published: April 19, 2013
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
Google Glass shuts out advertisers – at least for now
Published: April 18, 2013
While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

Google alleged to be using Android as a Trojan horse to deceive partners
Published: April 10, 2013
Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.