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Tag: Google

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Mobile search practices evolve in Mobilegeddon's aftermath: report
Published: October 29, 2015
Key differences have emerged this year between mobile and desktop search marketing regarding user experience, content and technical best practices, according to a new report from Searchmetrics.
Mobile Minutes: Google’s commerce chief; Europe ends roaming charges; Samsung’s 18.4-inch tablet; Mobile search start-up
Published: October 29, 2015
Today in mobile marketing – Google's commerce chief talks Android Pay, mobile shopping, and buy buttons; Europe passes net neutrality law and ends mobile roaming charges, but critics still hate the new regs; Samsung goes big – really big – on tablets with the 18.4-inch Galaxy View; New mobile search start-up focuses on apps.
Coca-Cola sweetens up loyalty perks with Android Pay collaboration
Published: October 28, 2015
Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.
Mobile Minutes: Mondelez’s new recipe; Google embraces machine learning; Yahoo’s NFL stream; AOL closes Millennial deal
Published: October 27, 2015
Today in mobile marketing – A new way to sell Oreos; Google turning its lucrative Web search over to AI machines; Yahoo draws more than 15.2 million on NFL stream; AOL closes deal to absorb Millennial Media.
Google needs a mobile display win as Facebook tackles real-time search
Published: October 23, 2015
Google is losing ground to Facebook in mobile display advertising – but has launched a comeback play with Customer Match – at the same time that the social media giant is making a bigger push into real-time search with the newly launched Search FYI.
Mobile Minutes: Instagram’s Boomerang; Walmart’s online struggles; Google cozies up to media; Stripe fuels mcommerce
Published: October 23, 2015
Today in mobile marketing – Instagram launches video app Boomerang; How Walmart can start competing online; Google seeks common cause with media firms over ad blocking; How Stripe is helping fuel the mobile commerce boom.
GE, Mini jump to NY Times' virtual reality film for immersive experience
Published: October 21, 2015
GE and vehicle manufacturer Mini are transporting New York Times subscribers into fully immersive brand experiences as sponsors of the publication’s first virtual reality film, which is being released via a smartphone application.
Mobile Minutes: Unbound Commerce buys Apptive; Facebook drains batteries; Free Google apps; Square’s addition
Published: October 20, 2015
Today in mobile marketing – Mobile shopping firm Unbound Commerce acquires Apptive, based in Austin; Users complain Facebook is causing iPhone batteries to drain; Google offering free Apps for Work to some customers; Yahoo's Reses leaves to join Jack Dorsey's Square before IPO.
NY Times embraces Google's AMP to better optimize mobile Web content
Published: October 9, 2015
The New York Times is one of the publishers that has quickly adopted Google’s new Accelerated Mobile Pages Project in the early stages as the publication attempts to gain more control over readers' experiences following a period of significant upheaval caused by growing smartphone use.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuel
Published: October 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple's iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
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