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Tag: Google

Total Results: 678

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Amazon, Google increasingly positioned to face-off in mobile
Published: March 6, 2013
Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.

L’Oreal’s Redken boosts salon finder search traffic by 519pc year-over-year via mobile
Published: March 5, 2013
Since L’Oreal’s Redken launched its mobile site and incorporated Google mobile ads into its strategy, the percentage of total salon searches coming from smartphone devices leapt to 23 percent – a 519 percent increase year-over-year.
Will Google’s new AdWords strategy do more harm than good on mobile?
Published: February 8, 2013
Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Google results suggest mobile, desktop CPCs are beginning to converge
Published: January 23, 2013
Google reported that cost-per-click rates actually increased in the fourth-quarter of 2012 compared with the third quarter. The numbers suggest that following a period of mobile weighing down Google’s financial results, the tide may be turning.
Facebook pits itself against Google in search
Published: January 16, 2013
Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.

Google brings public Wi-Fi to New York neighborhood as mobile Internet use grows
Published: January 10, 2013
Google is providing free public Wi-Fi in New York's Chelsea neighborhood, a move that will support the community and open up opportunities for marketers to reach residents and visitors to the area.

Google, FTC agreement could make mobile more hospitable for smaller players
Published: January 4, 2013
Google has reached an agreement with the Federal Trade Commission over its antitrust suit that will give competitors greater access to its mobile patents and could mean fewer patent-related lawsuits.

Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Facebook overtakes Google in mobile display ad revenues
Published: December 19, 2012
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Apple looks to foursquare partnership to boost maps as Google’s strength grows
Published: December 19, 2012
Apple wants to get on a better footing with its maps application and is reportedly in discussions with foursquare to integrate its local data. However, Google’s recent release of a new maps app for the iPhone makes the challenge even more daunting.

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