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Tag: Google

Total Results: 765

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Mobile Minutes: Google’s overhaul; Uber for health; IPhone 6S; New ticket app
Published: August 12, 2015
Today in mobile marketing – Google overhaul 'shareholder friendly' but details scarce; Startups vie to build an Uber for health care; IPhone 6S expected to have improved camera; Google-backed ticket app looks to rival Ticketmaster.
Clorox cultivates Google as mobile micro-moments impact purchasing
Published: August 11, 2015
Clorox is funneling more of its marketing budget toward Google to add shine to its strategy on mobile, where more than 50 percent of the brand’s media currently is, and respond to consumers in a faster, more personalized way.
Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless service
Published: August 5, 2015
Today in mobile marketing – Apple and Google know what you want before you do; Customers are slowly flocking back to Sprint as it narrows its loss; BMW CEO puts digital trends at center of strategy review; Apple may launch wireless phone service.
Mercedes, BMW and Audi acquire Here but will other automakers play along?
Published: August 4, 2015
Nokia’s GPS technology has been bought by German car manufacturers BMW, Audi and Mercedes-Benz, which offers the system more of an edge to compete with other mobile map applications.
Mobile Minutes: Net neutrality unlawful?; Toyota picks Telenav; Google refuses; Glass targets workplaces
Published: August 3, 2015
Today in mobile marketing – Internet providers call FCC's Net rules unlawful in court filing; Toyota picks this little-known company over Apple, Google; Google refuses French order to apply 'right to be forgotten’ globally; Google quietly distributes new version of Glass aimed at workplaces.
Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough
Published: July 29, 2015
Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.
Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service
Published: July 28, 2015
Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.
Mobile Minutes: Apple Watch sales; McDonald’s falls behind; Google Maps; Yahoo’s results
Published: July 23, 2015
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo's mixed results reflect costs of attracting new users.
Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
Platform Pulse: Beacons could soon be everywhere
Published: July 20, 2015
Several platforms turned significantly bolder in their efforts to showcase brands last week – quite possibly risking alienating consumers along the way – but, it was Google’s push into the beacon space that will likely have the bigger short-term impact for mobile-savvy marketers.
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