Total Results: 870Displaying: 11 - 20
- Why Google’s new smartphone leans heavily on AI, virtual reality
- Published: October 5, 2016
- In an effort to reflect consumers’ growing dependency on customized mobile interactions, Google’s new branded smartphone, Pixel, contains a fully integrated artificial intelligence assistant alongside complete virtual reality compatibility.
- Deschutes Brewery uncaps virtual reality videos, immersing consumers in brand narrative
- Published: September 30, 2016
- Oregon-based craft brewery Deschutes has become one of the first breweries of its kind to leverage virtual reality to communicate its brand message, releasing multiple stereoscopic 360-degree videos that bring the stories behind two of its beers to life on users’ smartphones.
- Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go
- Published: September 23, 2016
- By Joel Citron
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
- Mobile Minutes: YouTubers protest ad policy; EU on ad blocking; Google’s Pixel phones; Samsung’s mobile recovery
- Published: September 6, 2016
- Today in mobile marketing – YouTubers protest advertiser friendly policy; Mobile phone networks should not block adverts, says EU; Google said to unveil new phones, 4K Chromecast next month; Samsung mobile recovery suffers blow as Galaxy Notes catch fire.
- How wireless carriers can compete with Facebook, Google and WhatsApp
- Published: August 23, 2016
- By Peter Rinfret
According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
- Why Pinterest is a platform that marketers cannot ignore
- Published: August 22, 2016
- By Neil Cunningham
Research has revealed the extent of Pinterest's commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
- Mobile Minutes: Google Duo; Airbnb tests travel guides; Snapchat eyes Vurb; Twitter on Apple TV
- Published: August 17, 2016
- Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal.
- Heineken pinpoints soccer-viewing venues via Google Maps-powered bar finder
- Published: August 16, 2016
- Heineken is uncapping a new mobile platform, built on the Google Maps API, that enables New York residents to locate nearby bars and venues where Heineken beer is served and soccer games are broadcast, showcasing how alcohol marketers can leverage location technology.
- Mobile Minutes: Nokia phones redux; Google Fuchsia; EU rules; GM and Lyft
- Published: August 16, 2016
- Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won't comment on report of move to buy Lyft.
- Walgreens expands Google Play search program based on early success
- Published: August 8, 2016
- As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.