Tag: Google

Total Results: 510

Google engages holiday travelers via airport Wi-Fi ads

Published: December 21, 2011

Google has teamed up with NORAD and a new Wi-Fi advertising network to let travelers at the Charlotte, NC, airport track Santa this holiday season.

How Google is changing the mobile recommendation game

Published: December 16, 2011

Google’s recent purchase of the recommendation service Clever Sense makes it clear that the company is building its repertoire to become a heavy hitter in mobile recommendations.

PrivacyStar uses mobile ads to drive app downloads

Published: December 15, 2011

Online privacy app PrivacyStar is using search and in-app mobile ads to promote its applications.

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

What do recent legal losses mean for Apple?

Published: December 12, 2011

Apple lost ground last week on the intellectual property front with courts in two countries finding against the technology giant.

Google adds tablet-specific tools to help mobile marketers

Published: December 9, 2011

Google is helping marketers reach mobile consumers with a new set of advertising formats that are designed to reach more tablet users.

42pc of tablet users multitask on device: Google

Published: December 5, 2011

Forty-two percent of tablet owners multitask while on their devices, according to a study from Google.

How will Google’s new music service impact mobile?

Published: November 29, 2011

Google has rolled out its much anticipated music service to let consumers buy and download songs.

Conjugating mobile: Facebook as Big Brother

Published: November 28, 2011

By Gary Schwartz

A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.

Lexus drives purchase consideration with mobile app

Published: November 17, 2011

Automaker Lexus rolled out the Lexus CT City Challenge app and complementary mobile ads to drive awareness and purchase consideration for its CT 200h model in the Australian market.