Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Google


Total Results: 701

   Displaying: 11 - 20

Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Google sets sights on messaging to shore up mobile role
Published: October 8, 2014
Google’s rumored foray into mobile messaging, which is expected to launch in early 2015, could ramp up competition in the messaging space among leaders such as WhatsApp and Facebook Messenger.
Mobile Minutes: Angry Birds cutbacks; Visa fights back; keyboard apps; Google Glass fights crime
Published: October 3, 2014
Today in mobile marketing - Angry Birds maker Rovio to cut up to 130 jobs; How Visa is fighting back as transactions go digital; Android and iPhone keyboard apps to turbocharge your typing; Dubai detectives to get Google Glass to fight crime.
Mobile Minutes: Facebook relaunches Atlas; Google’s streaming music plans; Politics and social media; Walmart board
Published: October 1, 2014
Today in mobile marketing - Facebook relaunches Atlas for marketers to serve targeted ads across multiple devices; Google searches for right note in online music business; Twitter is for liberals; Pinterest is for conservatives; Walmart names Instagram co-founder Systrom to board.
Google enhances mobile display advertising to boost cross-screen branding
Published: September 30, 2014
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
Mobile Minutes: Mastering mobile ads; Apple unclear on Beats plans; Google+ eases requirements; New app for the blind
Published: September 24, 2014
Today in mobile marketing - How to master mobile advertising; Months after buying beats, Apple’s plans for its music service remain unclear; Google eases up on requiring Google+ during account sign-ups; New smartphone app gives sight to the blind.
Mobile Minutes: Google's $105 Android One; iPhone 6 breaks records; Tech vs. schools; Mobile operators toss wave and pay
Published: September 16, 2014
Today in mobile marketing - Google launches $105 Android One; eyes low-price smartphone boom; Apple hits new record with over 4 million iPhone 6 preorders; With tech taking over in schools, worries rise; Mobile operators abandon joint 'wave and pay' project as Apple looms.
Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids
Published: September 5, 2014
In the latest example of the Federal Trade Commission’s intent to insure app store billing practices safeguard against unauthorized charges by children, Google has agreed to refund $19 million and change its mobile app billing practices.
Airbnb, Google’s Nest partner on mobile-driven environmental push
Published: September 5, 2014
Google’s Nest is partnering with Airbnb in a synergistic program that leverages the strong mobile identity of each platform to support a message around environmentalism.
Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

Please click here to learn more!