Tag: Google

Total Results: 603

Apple bets augmented reality will drive next wave of mobile growth

Published: March 20, 2013

Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.

Google lumping together desktop and mobile ads: Good or bad?

Published: March 19, 2013

By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

55pc of mobile search conversions happen in one hour: study

Published: March 14, 2013

With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen.

Android, PayPal, Pew: News briefs

Published: March 14, 2013

News briefs - Andy Rubin is replaced as head of Android; PayPal acquires mobile app developer Duff Research; Mobile transforms how teens use the Internet.

Volkswagen propels repeat mobile app usage via social, location-based technology

Published: March 8, 2013

Volkswagen is partnering with Google on a new mobile application and Web experience that incorporates social media and location to let users track and share their road trips.

Amazon, Google increasingly positioned to face-off in mobile

Published: March 6, 2013

Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.

L’Oreal’s Redken boosts salon finder search traffic by 519pc year-over-year via mobile

Published: March 5, 2013

Since L’Oreal’s Redken launched its mobile site and incorporated Google mobile ads into its strategy, the percentage of total salon searches coming from smartphone devices leapt to 23 percent – a 519 percent increase year-over-year.

Will Google’s new AdWords strategy do more harm than good on mobile?

Published: February 8, 2013

Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

Google results suggest mobile, desktop CPCs are beginning to converge

Published: January 23, 2013

Google reported that cost-per-click rates actually increased in the fourth-quarter of 2012 compared with the third quarter. The numbers suggest that following a period of mobile weighing down Google’s financial results, the tide may be turning.

Facebook pits itself against Google in search

Published: January 16, 2013

Facebook wants to harness the power of its large customer base to delve into the search category. While mobile is not immediately on the agenda, the move points to the social network’s growing aspirations to become a digital marketing powerhouse that can take on the likes of Google.