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Tag: Google


Total Results: 697

   Displaying: 11 - 20

Google enhances mobile display advertising to boost cross-screen branding
Published: September 30, 2014
Google is stepping up its push into mobile display advertising with new formats and tools as it seeks to address the growing interest in not just paid search but also brand engagement on smartphones.
Mobile Minutes: Mastering mobile ads; Apple unclear on Beats plans; Google+ eases requirements; New app for the blind
Published: September 24, 2014
Today in mobile marketing - How to master mobile advertising; Months after buying beats, Apple’s plans for its music service remain unclear; Google eases up on requiring Google+ during account sign-ups; New smartphone app gives sight to the blind.
Mobile Minutes: Google's $105 Android One; iPhone 6 breaks records; Tech vs. schools; Mobile operators toss wave and pay
Published: September 16, 2014
Today in mobile marketing - Google launches $105 Android One; eyes low-price smartphone boom; Apple hits new record with over 4 million iPhone 6 preorders; With tech taking over in schools, worries rise; Mobile operators abandon joint 'wave and pay' project as Apple looms.
Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids
Published: September 5, 2014
In the latest example of the Federal Trade Commission’s intent to insure app store billing practices safeguard against unauthorized charges by children, Google has agreed to refund $19 million and change its mobile app billing practices.
Airbnb, Google’s Nest partner on mobile-driven environmental push
Published: September 5, 2014
Google’s Nest is partnering with Airbnb in a synergistic program that leverages the strong mobile identity of each platform to support a message around environmentalism.
Built-in Android and iOS security mechanisms: Looking at their effectiveness
Published: September 5, 2014
By Tatyana Mahlaeva

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

Mobile Minutes: PayPal, Smartphones in medicine, Snapchat, App stores
Published: August 22, 2014
EBay considering PayPal spinoff: report; What is the ROI of a smartphone given to patients with a chronic health condition?; What Snapchat can learn from Asian messaging apps; So why isn't there more app store competition?



Negative Google Glass sentiment raises questions for marketers
Published: August 14, 2014
A swell of anti-Google Glass sentiment is raising questions about whether resistance to the technology would prevent marketers from building applications for it.
Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.