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Tag: Google


Total Results: 700

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Negative Google Glass sentiment raises questions for marketers
Published: August 14, 2014
A swell of anti-Google Glass sentiment is raising questions about whether resistance to the technology would prevent marketers from building applications for it.
Key takeaways for brands from Google I/O
Published: August 1, 2014
By Adam Marchick

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

Google’s mobile search gains jeopardized by need for streamlined experiences
Published: July 18, 2014
While Google has made significant gains in mobile search over the past year, it faces a significant challenge going forward from retailers’ struggles to streamline mobile purchasing and understand the mobile path to purchase as well as persistently lower cost-per-click rates on mobile.
NFL will leverage mobile, wearables to enhance content
Published: July 14, 2014
The National Football League sees tremendous potential in the use of mobile to deliver content to its data-hungry fans, but it still faces some hurdles as it seeks to optimize its efforts in that area.
Android’s latest developments offer glimpse of mobile marketing’s future
Published: July 11, 2014
As Google extends its Android mobile operating system into new channels, marketers are getting a glimpse of the what the future could look like in an Android-dominated world.
How Google, Apple and Amazon try to own in-store shoppers
Published: July 10, 2014
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
Trulia solidifies wearables foray with Android Wear integration
Published: June 30, 2014
Within weeks, Trulia will offer the first real estate app for Android Wear which will extend the convenience of search and allow for an even faster transmittal of communication between buyers, agents and lenders.
Google’s Android Auto envisions big role for smartphones in connected cars
Published: June 26, 2014
Android Auto, Google’s new connected car play that already has over 40 automaker partners, puts the smartphone front and center so that drivers can access the most up-to-date experiences without having to wait for automakers to bake it in.
Garmin slashes app pricing to better compete against Google
Published: June 18, 2014
Garmin Ltd.’s unveiling of a new $1.99 mobile navigation application is a move to prevent further erosion of its relevance as customers embrace smartphone navigation apps.
Amazon woos developers for smartphone push but skepticism remains
Published: June 17, 2014
With rumors rampant that Amazon will launch a smartphone on Wednesday, the ecommerce giant is touting that its AppStore offerings have tripled per annum, but Amazon faces an uphill battle attracting developers and displacing competitive devices.
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