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Tag: Google


Total Results: 869

   Displaying: 21 - 30

Google’s CPCs fall by 1pc, despite skyrocketing ad revenue
Published: July 29, 2016
Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
Google's Zagat app makes lunching easier with personalized recommendations
Published: July 28, 2016
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalized recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches.
Star Trek brings mobile advertising to the future with real-time video
Published: July 26, 2016
Paramount Pictures generated a wide range of excitement for the premiere of its latest Star Trek installment with a new format of advertising, by producing on-site videos in little time for real-time ads on Google’s new platform.
Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate
Published: July 25, 2016
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.
To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge
Published: July 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.
Google’s AMP meets mobile ads for faster brand experiences
Published: July 20, 2016
With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.
Big mistakes that app marketers make daily
Published: July 20, 2016
By Jonathan Pelosi

If you are a marketer or retailer with applications, I have some bad news for you.

HomeClick clarifies customer journey with mobile, cross-device attribution
Published: July 19, 2016
Furniture and home décor online retailer HomeClick is experiencing higher desktop revenues following a commitment to mobile, highlighting the importance of cross-device attribution.
Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
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