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Tag: Google


Total Results: 734

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Digital, tech brands more buzzworthy than traditional marketers: report
Published: February 25, 2015
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
Little Caesars laughs off Domino's focus on mobile ordering in TV ad
Published: February 23, 2015
Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.
No mobile commerce site? Your Google search rank is in jeopardy
Published: February 23, 2015
By Wilson Kerr

Been putting a mobile commerce off? Getting to it later this year? OK, but be careful, because there is more at stake than just your mobile conversion rate.

Revlon and Google add color to Valentine’s Day GIF campaign
Published: February 13, 2015
Revlon and Google are partnering up to spread the Valentine’s Day spirit by enabling fans to send each other personalized animated images via social media and email designed to showcase the makeup brand’s Revlon Ultra HD Lipstick colors, proving that GIFs continue to resonate well with millennial fans.
EBay, Lincoln tap Google Now to step up mobile search relevancy
Published: February 3, 2015
A slew of major brands including eBay, Kayak, Lyft and Lincoln are integrating with the Google Now predictive search mobile application to deliver relevant information and notifications to users before they even ask for them.
Google’s mobile ad investments help keep Facebook at bay
Published: January 30, 2015
Google’s efforts to position its core advertising business for the mobile age are helping it to stave off challenges from Facebook and other rivals as fourth-quarter ad clicks grew and the cost-per-click rate fell.
Reactions to Google’s mobile-friendly search changes
Published: January 30, 2015
By Tyler Klein

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

Google, Cablevision mobile service a wake-up call for wireless carriers
Published: January 27, 2015
Google and Cablevision are delivering a hard kick in the pants to the wireless carrier industry’s moribund business model with a plan to prepare new cell phone services, reinforcing a Strategy Analytics report that suggests carriers’ revenue slump represents a missed opportunity to properly address customers’ needs.
Marketers remain committed to Google Glass despite repositioning
Published: January 20, 2015
Google’s decision to stop public sales for Google Glass points to early learnings about what is and is not working in the nascent wearables space, with brands such as Fidelity saying they will continue to support their apps for the platform.
The Interview opens door to mobile streaming, but challenges persist
Published: January 20, 2015
Given the commotion surrounding Sony’s controversial film The Interview, experts believe there are both challenges and opportunities associated with leveraging the mobile channel for online streaming services for tech-savvy consumers.
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