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Tag: Google


Total Results: 742

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Google’s Android Web notifications inch toward eliminating need for apps
Published: April 22, 2015
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
Marketers embrace mobile-friendly redesigns ahead of Google rankings shakeup
Published: April 10, 2015
While many big brands are retooling to be mobile-friendly to retain high Google mobile search rankings ahead of the big search engine’s algorithm changes starting in two weeks, the tweaking will catch a number of marketers off guard, especially those with multiple or neglected Web properties.
The urgency of mobile search engine optimization
Published: March 30, 2015
By Richard Chavez

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

Google exec: Mobile forces right blend of actionable sports content
Published: March 19, 2015
NEW YORK – A Google executive at the 2015 Mobile Marketing Association Forum New York said Turner Sports’ narrowly targeted, relevant outreach to fans during the NCAA March Madness basketball tournament is a model for marketers to emulate in the mobile moments that matter.
Google continues pivot to value-add mobile search with insurance shopping site
Published: March 9, 2015
Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.
Google’s wireless strategy has potential to be global carrier-agnostic service
Published: March 4, 2015
Google’s intention to offer wireless talk and data plans on a limited scale has the potential to evolve into a global carrier-agnostic service that would be tightly integrated with applications, search and payments while enabling the company to provide higher-priced marketing services.
Google's updated flight-search tool spikes fear among booking apps
Published: March 2, 2015
Google is making a stronger stake in the mobile travel sector by rolling out an updated flight-search tool that will enable consumers to use their mobile devices to search for fare prices and a slew of flight options and may cut into the crowded sector of booking applications.
Q4 2014 mobile site performance benchmark report
Published: February 27, 2015
The second installment in a new exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Digital, tech brands more buzzworthy than traditional marketers: report
Published: February 25, 2015
Disney, BMW and Nike are the only traditional consumer brands in the top 10 on a new list released today ranking the most popular brands based on social and online conversations.
Little Caesars laughs off Domino's focus on mobile ordering in TV ad
Published: February 23, 2015
Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.
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