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Tag: Google


Total Results: 751

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Mobile carriers consider blocking ads as turf war with Google escalates
Published: May 16, 2015
Several mobile carriers in Europe are reportedly considering blocking display advertising to their subscribers as tension grows between the telecommunications sector and ad technology companies such as Google.
Mobile Minutes: Apple's music service; Amazon's advertising platform; Walmart challenges Amazon; Uber lures Google exec
Published: May 15, 2015
Today in mobile marketing - Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.
After Mobilegeddon, focus on site search for mobile-friendliness
Published: May 14, 2015
By Shaun Ryan

In its “Spotlight on Modern Retail 2015,” the National Retail Federation found that during the first three quarters of 2014, retailers reported their mobile sales grew a whopping 87 percent.

Facebook leaps ahead in race for better mobile search experiences
Published: May 12, 2015
The race to merge social and search on mobile continues to heat up as Google, Facebook and a host of upstarts look to remake the experience of how smartphone users find information.
Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook
Published: May 11, 2015
In the most significant platform news for mobile marketers from the past week, Snapchat is making it easier for users to share Discover content amid reports that the media channel is struggling, but it is Google’s mobile-driven AdWords refresh that requires immediate action.
One in four app users discovers an app through search: Google
Published: May 8, 2015
A Google study has found that mobile search is a growing method for app discovery, suggesting app downloads will increase as mobile search surges.
Platform Pulse: The week’s mobile news from Twitter, Facebook Messenger and Google Now
Published: May 4, 2015
In Mobile Marketer’s latest assessment of the platform news that matters for mobile marketers, Twitter’s partnership with Google’s DoubleClick should be on the radar for any brand active on social media while Facebook’s introduction of video calling on Messenger points to the company’s aspirations to build a messaging powerhouse.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
Published: April 27, 2015
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
Google looks to wireless play amid 11pc jump in Q1 ad sales
Published: April 24, 2015
Google’s move into wireless service comes as the search giant's advertising business keeps growing, amid a falling cost-per-click rate and a threat from Facebook.
Google’s Android Web notifications inch toward eliminating need for apps
Published: April 22, 2015
Google’s move to offer push notifications on mobile Web sites for Android users, in its latest mobile-friendliness initiative, is unlikely to immediately lead to the demise of mobile applications, even though the updates will look and feel like regular app updates.
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