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Tag: Google

Total Results: 817

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Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong
Published: February 3, 2016
Today in mobile marketing - Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google's 'moon shots' cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
Mobile, still king at Google, is poised for boost from machine learning
Published: February 2, 2016
Google’s results for the fourth quarter beat analysts’ expectations, driven by mobile search, YouTube and programmatic advertising, as parent company Alphabet looks to machine learning and artificial intelligence to take mobile to new heights.
Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page
Published: January 28, 2016
Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.
Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges
Published: January 27, 2016
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments' transaction volume surged in 2015.
Google exec: Leverage omnichannel touch points to drive app awareness
Published: January 21, 2016
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Mobile Minutes: Google Maps; Stretchy smart clothes; PewDiePie; Android Marshmallow
Published: January 14, 2016
Today in mobile marketing – Google Maps for Android adds driving mode to predict where you're going; Stretchy smart clothes on the way to your closet; PewDiePie to launch his own content network; Got Marshmallow? 6 cool things to try with Android 6.0.
Mobile Minutes: Google’s password-free logins; Low-cost virtual reality; The Beatles and Spotify; T-Mobile throttles You
Published: December 24, 2015
Today in mobile marketing – Google is testing password-free logins; Virtual reality 2015: A year of low-cost options; The Beatles are streaming everywhere, but Spotify has the most to gain; YouTube says T-Mobile is throttling its video traffic.
Mobile Minutes: Google’s smarter messaging app; Jet.com; Tech giants fall; Twitter
Published: December 23, 2015
Today in mobile marketing – Google plans new, smarter messaging app; Why Jet.com says it's got a smarter way for you to shop online; Tech giants that fell from grace; Twitter's Dorsey wants users to be more expressive.
Google suggests intent more useful than demographics on mobile
Published: December 22, 2015
While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
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