Tag: Google

Total Results: 510

Google: Ten recent algorithm changes

Published: November 15, 2011

Google recently changed its search algorithms that may affect marketers, retailers, publishers and service providers. Here are 10 tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.

Understanding Google’s mobile ambitions and what it means for marketing's future

Published: November 14, 2011

When it comes to mobile, Google definitely has a 360-degree surround strategy in the space, with a presence in mobile marketing, commerce, content, hardware and software.

Amazon, Google, Apple and Facebook: Who will win the tech war?

Published: November 11, 2011

NEW YORK – As the tech war continues between four of the industry’s biggest players – Amazon, Google, Apple and Facebook – data will be the deciding factor for which company wins.

Ryland Homes’ mobile site delivers 300pc mobile traffic jump

Published: November 9, 2011

Ryland Homes recently launched a mobile-friendly site that has resulted in a 300 percent increase in mobile traffic and lower conversion costs compared with desktop.

Does Eric Schmidt really think Apple’s Siri threatens Google search?

Published: November 8, 2011

In a letter to the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, Google executive chairman Eric Schmidt said Apple’s Siri is a threat to his company’s search business, especially on mobile. Why is it hard to believe?

Google: Effective mobile strategy means HTML5 and screen-agnostic approach

Published: November 3, 2011

The key to an effective mobile Web strategy starts with HTML5 and ends with a screen-agnostic approach, meaning the site is viewable on smartphones and tablets, according to a Google executive.

Google chases brands, retailers as it ringfences mobile Web

Published: November 2, 2011

As Apple continues on its quest to be the king of the applications world, Google is taking another route to the top – the mobile Web.

Is Google trying to copy Groupon?

Published: October 26, 2011

A lawsuit filed by Groupon alleges two former sales managers brought confidential company information to their new positions at Google Offers.

Google tackles app discoverability, repeat usage with new search formats

Published: October 21, 2011

As the mobile application ecosystem continues to grow, it is providing both challenges and opportunities for marketers, something Google wants to address with the introduction of several new mobile search ad formats.

Google on track to rake in $2.5B from mobile ads

Published: October 17, 2011

Google’s expects to bring in $2.5 billion from mobile advertising over the next year, driven by bigger and more frequent mobile search campaigns.