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Tag: Google


Total Results: 872

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Mobile Minutes: Nokia phones redux; Google Fuchsia; EU rules; GM and Lyft
Published: August 16, 2016
Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won't comment on report of move to buy Lyft.
Walgreens expands Google Play search program based on early success
Published: August 8, 2016
As an early adopter of search ads in the Google Play store, Walgreens has found that being able to find a user at the moment of interest is driving downloads among qualified users, leading the retailer to expand the program.
Mobile Minutes: Facebook’s camera push; Celebrity post crackdown; Apple offers bug bounties; Google gains in India
Published: August 8, 2016
Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.
Google’s CPCs fall by 1pc, despite skyrocketing ad revenue
Published: July 29, 2016
Google’s aggregate cost-per-click numbers declined by one percent again from a disappointing first quarter, suggesting that other mobile components deserve credit for the 19 percent year-over-year increase in advertising revenue the search engine saw during the second quarter of 2016.
Google's Zagat app makes lunching easier with personalized recommendations
Published: July 28, 2016
Google’s restaurant review platform Zagat has rolled out a revamped iOS application, boasting personalized recommendations based on the time of day and user’s location, as well as a streamlined interface better suited to quick searches.
Star Trek brings mobile advertising to the future with real-time video
Published: July 26, 2016
Paramount Pictures generated a wide range of excitement for the premiere of its latest Star Trek installment with a new format of advertising, by producing on-site videos in little time for real-time ads on Google’s new platform.
Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate
Published: July 25, 2016
Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.
To move forward, Snapchat must look to Instagram
Published: July 25, 2016
By Luis Sanz

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge
Published: July 21, 2016
Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.
Google’s AMP meets mobile ads for faster brand experiences
Published: July 20, 2016
With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences.
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