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Tag: Google


Total Results: 870

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Google brings retailers, users closer with suite of new mobile products
Published: July 13, 2016
With mobile travel and retail shopping searches up nearly 30 percent this year, Google is expanding its mobile search formats for these categories, including adding flight price tracking and product discovery ads.
Mobile Minutes: Alexa for Prime; Snapchat sued; Messenger tests encryption; Google buys Anvato
Published: July 11, 2016
Today in mobile marketing – Ask Amazon's Alexa for Prime Deals and get $10 off your first order; Snapchat sued for being too sexy for minors; Facebook testing end-to-end encryption on Messenger; Google buys startup to stuff more video into its cloud.
Chimani boosts app marketing strategy with Google video
Published: July 8, 2016
Chimani, a developer of free application guides for United States national parks, is adding video ads to its download push in an effort to reach a wide swath of outdoor enthusiasts.
Mobile Minutes: Wimbledon live on Twitter; Rio Olympics in VR; Google buys Moodstocks; MTA’s ticketing app
Published: July 7, 2016
Today in mobile marketing – Twitter goes Live with Wimbledon stream; NBC and Samsung team up to broadcast 2016 Rio Olympics in virtual reality; Google buys sneaker-scanning machine learning company Moodstocks; MTA speeds up app rollout for mobile tickets on Metro-North, LIRR.
Mobile Minutes: Uber, Pandora partner; Twitter adds stickers; Amazon Dash expands; Google’s smartphone
Published: June 28, 2016
Today in mobile marketing – Uber and Pandora partner to offer music to drivers; Twitter’s new stickers are Snapchat filters, but for tweets; Amazon to add dozens of brands to Dash buttons, but do shoppers want them?; Google is building a phone for this year, says unlikely report.
Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Facebook catches up to Google with ads measuring in-store sales
Published: June 17, 2016
Facebook is enabling advertisers to more accurately measure their campaigns’ effect on in-store sales with new features and metrics, including a native store locator for mobile ads, leveraging a strategy previously rolled out by Google and underscoring how mobile's return-on-investment is becoming clearer.
Mobile Minutes: Google revs AI; Samsung buys Joyent; Apple user habits; YouTube’s free video ads
Published: June 17, 2016
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.
Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools
Published: June 15, 2016
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Are mobile ads within map applications a must-have location-based strategy?
Published: June 13, 2016
As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for.
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