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Tag: Google


Total Results: 699

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Mobile search clicks could drop 60pc from Google’s new warning label
Published: June 9, 2014
Google last week started placing a "searcher beware" warning label on mobile listings with an irrelevant redirect, a move that could see brands’ mobile clicks drop by as much as 60 percent.

DVF gives Google Glass wider appeal through fashionable design
Published: June 9, 2014
At first glance, Google Glass seemed too futuristic for everyday use, but a partnership between Google and U.S. fashion label Diane von Furstenberg might give the product the stylish appeal it needs to be marketable and desirable.
Mobile Minutes: Google, Twitter, Alibaba, Tumblr
Published: May 8, 2014
Today in mobile marketing - Google needs to rule online shopping to show its ads really work; Twitter plunges as more shares hit market; Alibaba’s next challenge: Making money from mobile traffic; Tumblr’s new mobile apps cut the PC cord.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
Antitrust suit against Google could significantly impact mobile advertising revenues
Published: May 5, 2014
A new class action lawsuit against Google could have a significant impact on the search giant’s mobile search advertising revenues.

Mobile Minutes: YouTube, app ticketing, SnapChat, kid wearables
Published: May 2, 2014
Today in mobile marketing - YouTube unveils Google Preferred at NewFronts event; App ticketing coming to LIRR and Metro-North in 2015; Major Snapchat update adds chatting, video calls; Kid wearables? LeapFrog debuts fitness tracker for training wheels set.
Has Facebook’s mobile advertising influence reached parity with Google?
Published: May 1, 2014
Already influential in mobile advertising, Facebook yesterday threw down the gauntlet to Google when it finally made its highly-anticipated mobile ad network official with promises of providing the best ad targeting available in mobile.
Mobile Minutes: Amazon, Google WiFi, AT&T, Microsoft
Published: April 28, 2014
Today in mobile marketing - Amazon, in threat to UPS, tries its own deliveries; Google may bestow Wi-Fi in its Google Fiber cities; AT&T eyes high-speed Internet in 100 cities; Cloud strength helps Microsoft earnings top Street.
Has Google Grid View killed the subject line?
Published: April 24, 2014
By Matt Keiser

Google has made possible something that email marketers everywhere have only dared dream of: optimizing to the open-in-real-time using machine learning.

Product ads transform search marketing but mobile potential is unfulfilled
Published: April 17, 2014
While the growth in image-based product ads is transforming paid search marketing as Google gives them greater prominence in search rankings, the experience of several brands suggests significant untapped potential exists here for mobile marketers.