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Tag: Google


Total Results: 680

   Displaying: 31 - 40

Automakers push envelope on wearables, augmented reality despite regulatory concern
Published: February 10, 2014
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.

Dropping Motorola frees up Google to fix mobile monetization, manufacturer relationships
Published: January 31, 2014
By giving Motorola the boot this week, Google eliminated a big distraction, freeing it up to repair relationships in the Android ecosystem and redouble efforts on the mobile advertising front, where cost per clicks continue to decline and Facebook presents a growing threat.

Google's Nest deal pushes mobile as remote control for everyday life
Published: January 15, 2014
Google’s proposed acquisition of Nest Labs for $3.2 billion is reflective of how the definition of mobile is changing as operating systems originally built for smartphones and tablets increasingly integrate wearables, connected cars, smart appliances and other hardware into their services.
Wearables awareness surpasses 50pc among US consumers: NPD
Published: January 10, 2014
As more companies take a stab at wearable technology, consumers are starting to become more aware of this futuristic gear, according to a recent report from NPD Group.
Google's mobile search might threatened by Facebook, Twitter
Published: January 3, 2014
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
IOS vs. Android: What to expect in 2014
Published: December 30, 2013
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.

How will Google Glass bans impact wearables adoption?
Published: December 12, 2013
With Illinois recently joining the list of places to discuss banning Google Glass, experts question how the potential bans will impact consumer adoption of wearable technology.
Why mobile retargeting on Twitter is better than on Facebook or Google
Published: December 7, 2013
While mobile retargeting was already picking up steam, Twitter’s entry with a cross-channel strategy addressing the challenges in using Web cookies for mobile tracking could attract more dollars to from brands.

Apple poised to surpass Google in indoor location-based services
Published: November 20, 2013
Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing area: indoor location.

Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
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