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Tag: Google

Total Results: 783

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Google’s Eddystone has opportunity to take beacon leadership from Apple
Published: July 16, 2015
Google’s Eddystone could be a big step forward for beacons but, if Apple does not play along, this could potentially set the stage for another standards war.
Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
59pc of millennials use smartphones as sous-chefs: Google
Published: June 29, 2015
Millennials are increasingly relying on their smartphones for help in the kitchen, as 59 percent claim they cook with their tablets or smartphones nearby, according to a new study from Google.
Platform Pulse: Mobile’s takedown of TV continues
Published: June 29, 2015
Last week’s mobile platform news was all about the power of imagery and the growing opportunity to deliver immersive and relevant storytelling that leaves television in the dust as Facebook, Instagram and Snapchat continue to innovate.
4 reasons why your AdWords campaigns are not working
Published: June 13, 2015
By Chris Lucas

If your Google AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem.

Mobile responsiveness factored into rankings for desktop searches: report
Published: June 11, 2015
New research conducted since Google’s mobile-friendly requirements went into effect in April shows that marketers without a big smartphone audience are being impacted, as even desktop rankings take a hit when a site is not responsive.
CW Network uses Google’s new invite feature to extend reach
Published: June 2, 2015
Google’s latest invention for Android application developers allows brands such as The CW Television Network and recipe generator Yummly to reach a larger audience with its new App Invite feature that allows marketers to access users’ contact lists to spread referrals.
Platform Pulse: What Google’s app indexing for iOS means for marketers
Published: June 1, 2015
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare
Published: May 29, 2015
Project Brillo, Google’s latest attempt to unify the disparate technologies of the Internet of Things, has a stronger chance of gaining acceptance than its quietly abandoned predecessor Android@Home did, by providing both interconnectivity and the base for developing apps across devices.
Auto retailers step up scouring of tweets amid Google-Twitter alliance
Published: May 28, 2015
Google’s addition of tweets to its mobile search results is pressuring marketers in the reputation-driven automotive space and in other verticals to step up monitoring of topics that may also align with real-time consumer search behavior, lest a negative tweet sully a brand’s or retailer’s name.
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