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Tag: Google


Total Results: 872

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Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools
Published: June 15, 2016
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Are mobile ads within map applications a must-have location-based strategy?
Published: June 13, 2016
As retailers hunker down on perfecting their location-based marketing techniques, the tactic of integrating mobile advertisements with directions to bricks-and-mortar stores via map applications may be the strategy they are searching for.
Mobile Minutes: Facebook’s content chief; Google uninstalls apps; Line goes public; Lenovo’s AR phone
Published: June 13, 2016
Today in mobile marketing – Facebook taps CollegeHumor co-founder for content chief post; Phone storage almost full? Google tries telling users what apps to delete; Mobile messenger Line to go public in New York, Tokyo; Lenovo unveils augmented reality smartphone using Google's Project Tango.
Should apps convert to subscription model as Apple, Google rethink revenue sharing?
Published: June 10, 2016
There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
Mucinex cures pre-roll skipping with reverse psychology
Published: June 10, 2016
Mucinex attracted 16 million views and drove a 250-percent lift in Google search volume with humorous TrueView YouTube video ads that saw the brand’s Mr. Mucus character insisting viewers use the skip button.
Stay on top of mobile search habits to benefit from Google’s “Micro-Moments”
Published: June 8, 2016
By Emily Adams

The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.

Mobile Minutes: Social media news consumption; Tastemade rivals Buzzfeed; Twitter loses another media head; Google
Published: May 31, 2016
Today in mobile marketing – Majority of US adults get news from social media; Tastemade rivals BuzzFeed for mobile food video views; Twitter is losing its head of media, again; Google beats Oracle – Android makes fair use of Java APIs.
Are the days of cheap mobile search over?
Published: May 27, 2016
While Google’s recent AdWords update is receiving a warm welcome thanks to larger ad formats, fewer top paid placements means marketers will have to pay more to get noticed on mobile.
Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival
Published: May 26, 2016
Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.
Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
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