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Tag: Google


Total Results: 56

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Don’t take your eye off retail
Published: January 22, 2008
Have companies made mobile’s case to retailers? Not if you attended the National Retail Federation’s annual show last week.
A free, ad-supported mobile video model? Possible – and preferable
Published: January 18, 2008
Better handsets may make the market for mobile video more appealing in 2008. But an online ad network expects Internet television on mobile to outshine video, though speed of delivery will be an issue.
Retailers at NRF show: wait-and-see on mobile
Published: January 17, 2008
While customers are ahead of them, retailers are using the "We'll get there when we get there" approach to mobile.
B-u-d-g-e-t: Yeah, search that on your mobile
Published: January 17, 2008
There’s no denying that as more people use the mobile phone as their gateway to the Internet, search activity will increase. Local search will be the biggest beneficiary.
Google in the running for wireless spectrum
Published: January 16, 2008
Search giant Google Inc. made the list of companies that the Federal Communications Commission cleared to bid in the coveted 700 megahertz wireless auction.
A Google face-off with Apple? Bite me
Published: January 15, 2008
Smarter phones and smarter companies – that’s the combination that Tony Hilton is betting on for next year.
More targeted and creative mobile ad campaigns
Published: January 14, 2008
Direct marketing or brand advertising – the march toward more sophisticated mobile advertising is gathering strength.
Intel, Yahoo root for the same candidate
Published: January 14, 2008
In this year of endorsements, the leaders of Intel Corp. and Yahoo Inc. came out and spoke up for their candidate: Internet-backed mobile.
2008 is the year of image-based campaigns: MMA's Marriott
Published: January 11, 2008
As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing’s growth trajectory is similar to Internet marketing’s in the late 1990s.
Yahoo revamps mobile strategy
Published: January 8, 2008
Yahoo Inc. yesterday made public the extensive makeover of its mobile strategy as the battle intensifies to gain platform dominance in that channel.
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