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Tag: Google


Total Results: 873

   Displaying: 51 - 60

Why marketers should act now on Firebase, closely weigh Allo, Home
Published: May 24, 2016
While Google made a number of significant announcements at its developer conference last week, revamped application development platform Firebase is likely to have the most immediate impact on mobile marketers by boosting app engagements with greater relevancy and immediacy.
Mobile Minutes: Data use doubles; Google’s bot challenge; Fitbit’s inaccuracies; VR hype
Published: May 24, 2016
Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.
Google bets big on smartphones to drive VR opportunities
Published: May 19, 2016
With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.
Will Google’s new social sharing app cut through the competition?
Published: May 18, 2016
Google’s introduction of a new social sharing application, Spaces, underscores consumer demand for group conversation hubs on mobile platforms while highlighting the proliferation of these services – a hurdle that even a behemoth such as Google may struggle to overcome.
Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR
Published: May 13, 2016
Today in mobile marketing – Google’s answer to Amazon's Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB's new theme.
Brand apps should be transformative or scrapped: Google exec
Published: May 6, 2016
NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
Is mobile search shifting towards greater brand control?
Published: May 5, 2016
Google’s test of directly publishing content into mobile search results is a potentially significant change that puts greater narrative control in marketers’ hands while boosting the impact of voice search.
Mobile Minutes: Apple revamps music streaming; YouTube bets on online TV; Twitter’s app; Google’s credit alternative
Published: May 5, 2016
Today in mobile marketing – Apple to revamp streaming music service after mixed reviews, departures; YouTube aims to launch live TV service by 2017; Whom to Follow? Twitter’s connect makes better suggestions; Google challenges Apple in India with credit card alternative.
Mobile Minutes: Pinterest buys URX; Periscope hires editor; USA Today’s privacy setback; Google reconsiders hardware
Published: May 4, 2016
Today in mobile marketing – Pinterest acquires mobile ad firm URX; Periscope hires editor-in-chief to curate live streams; USA Today suffers setback in dispute targeting video privacy of newspaper's app; Why is Google creating a new hardware division?
With aggregate CPCs down 9pc, Google’s discovery engine competition thickens
Published: April 22, 2016
While Google said that a primary driver of revenue in the first quarter was increased use of mobile search by consumers, the results reveal declining cost-per-click numbers, pointing to the growing pressure the company faces to diversify its revenue-generating offerings.
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