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Tag: Google


Total Results: 62

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Google in the running for wireless spectrum
Published: January 16, 2008
Search giant Google Inc. made the list of companies that the Federal Communications Commission cleared to bid in the coveted 700 megahertz wireless auction.
A Google face-off with Apple? Bite me
Published: January 15, 2008
Smarter phones and smarter companies – that’s the combination that Tony Hilton is betting on for next year.
More targeted and creative mobile ad campaigns
Published: January 14, 2008
Direct marketing or brand advertising – the march toward more sophisticated mobile advertising is gathering strength.
Intel, Yahoo root for the same candidate
Published: January 14, 2008
In this year of endorsements, the leaders of Intel Corp. and Yahoo Inc. came out and spoke up for their candidate: Internet-backed mobile.
2008 is the year of image-based campaigns: MMA's Marriott
Published: January 11, 2008
As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing’s growth trajectory is similar to Internet marketing’s in the late 1990s.
Yahoo revamps mobile strategy
Published: January 8, 2008
Yahoo Inc. yesterday made public the extensive makeover of its mobile strategy as the battle intensifies to gain platform dominance in that channel.
Japan’s DoCoMo to offer Google services, reports say
Published: December 27, 2007
Japanese wireless carrier NTT DoCoMo Inc. will join with Google Inc. to provide Internet search and email services on its handsets, according to a slew of media reports from Tokyo.
Google-led Android may increase use of mobile email: Report
Published: December 24, 2007
Funambol, a provider of open-source mobile messaging software, predicts that the Google-led Android platform will stimulate the mass market for mobile email.
FTC nod for Google/DoubleClick deal means more targeted ads
Published: December 24, 2007
The gift came in early, but what was in the sock for search giant Google Inc.? Sign-off from the Federal Trade Commission to buy DoubleClick, the world’s No. 1 display ad serving company.
Consumers prefer GPS over Internet: Study
Published: December 24, 2007
New research claims that consumers prefer a location-based GPS feature on their mobile phone over Internet access.
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