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Tag: Google


Total Results: 687

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Virtual assistants advance: Are consumers ready for more invasive experiences?
Published: October 8, 2013
The mobile device as a virtual assistant is not a new idea, but players such as Google and Foursquare have new features intended to make the services more useful and contextually relevant. Opportunities exist for marketers as long as consumer do not perceive the new generation of virtual assistants as too invasive.
Sherwin-Williams to change how color is discovered and selected
Published: October 1, 2013
Paint brand Sherwin-Williams jumped onboard with Google’s smart wearable technology, Google Glass, and launched a new application designed to fundamentally change how users discover and select color.

What Google’s Hummingbird update means for marketers
Published: October 1, 2013
By Ken Wisnefski

On the eve of Google's 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that "SEO is dead."

Can Google fix its mobile problem by pushing voice search?
Published: September 30, 2013
Google is hoping it can turn around its mobile search problem with a new algorithm intended to deliver better results for mobile users asking a question out loud.
Google exec: Beautiful multiscreen campaigns not so difficult
Published: September 25, 2013
NEW YORK – A Google executive at the Mobile Marketing Association’s SM2 conference debunked four myths regarding multiscreen campaigns and explained that every marketer should be engaging across devices, browsers and channels.
Mobile Minutes: Apple, Google, BlackBerry, FCC
Published: September 19, 2013
Today in mobile marketing: Apple's new iPhones offer several lessons; Google-owned retail stores could be revolutionary; BlackBerry gearing up for another round of layoffs; White House asks FCC to require mobile phone be unlocked.

Battle of the maps: The 2014 ad game-changer
Published: September 18, 2013
By Gary Schwartz

The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.

Mobile Minutes: Passwords, Bump, HTC and Blackberry
Published: September 17, 2013
Today in mobile marketing – Say goodbye to the password; Google acquires mobile contact sharing app Bump; HTC confirms layoffs in Bellevue; BlackBerry bidders may want to carve up business - sources.
Android’s sweet tooth is distracting, but does it build the brand?
Published: September 5, 2013
In an unusual move, Google has named Android 4.4 after Nestle’s Kit Kat chocolate bar. With the launch imminent for Apple’s iOS 7, Google’s strategy could help drum up some extra attention for its own offering.

What publishers and bloggers need to know about tablet and mobile SEO
Published: September 3, 2013
By Dan Meehan

Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.

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