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Tag: Google


Total Results: 696

   Displaying: 51 - 60

Google's mobile search might threatened by Facebook, Twitter
Published: January 3, 2014
While Google is the leader in mobile search, it is still figuring out how to monetize on the channel even as Facebook and Twitter increasingly infringe on its territory.
IOS vs. Android: What to expect in 2014
Published: December 30, 2013
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.

How will Google Glass bans impact wearables adoption?
Published: December 12, 2013
With Illinois recently joining the list of places to discuss banning Google Glass, experts question how the potential bans will impact consumer adoption of wearable technology.
Why mobile retargeting on Twitter is better than on Facebook or Google
Published: December 7, 2013
While mobile retargeting was already picking up steam, Twitter’s entry with a cross-channel strategy addressing the challenges in using Web cookies for mobile tracking could attract more dollars to from brands.

Apple poised to surpass Google in indoor location-based services
Published: November 20, 2013
Location-based services is shaping up to be a significant portion of the mobile industry going forward. While Apple has traditionally not been very strong here, the company is quietly making gains and could even surpass Google in one quickly growing area: indoor location.

Smartphone makers turn up heat on advertising with differing results
Published: November 11, 2013
Increasingly, mobile handset manufacturers are focusing their efforts on gaining a competitive edge with consumers by winning over their hearts with splashy television ads as much as they are on bringing out faster, better hardware. However, not all ad campaigns are created equal.
Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Google vs. Facebook: Who has the stronger mobile advertising strategy?
Published: October 26, 2013
Google and Facebook are increasingly going head-to-head on a number of fronts in mobile advertising, including performance marketing, a traditional area of strength for Google’s but one where Facebook is quickly gaining.

Google Enhanced Campaigns has little impact on paid search performance: report
Published: October 16, 2013
With Google’s cost-per-click rates on smartphones up 5.2 percent year-over-year and flat compared to the previous quarter, a report from The Search Agency being released today suggests that the introduction of Enhanced Campaigns has not had a big impact on marketers.
Virtual assistants advance: Are consumers ready for more invasive experiences?
Published: October 8, 2013
The mobile device as a virtual assistant is not a new idea, but players such as Google and Foursquare have new features intended to make the services more useful and contextually relevant. Opportunities exist for marketers as long as consumer do not perceive the new generation of virtual assistants as too invasive.