Tag: Google

Total Results: 510

Nortel patents give Apple, Microsoft a leg-up in lawsuits

Published: July 5, 2011

Apple and Microsoft are among the companies acquiring Nortel Networks’ coveted patent assets, while Google and Intel lost out.

Heineken boosts mobile presence via Google partnership

Published: July 1, 2011

Beer giant Heineken has signed a digital advertising contract with Google to engage young consumers with mobile ads in more than 20 international markets.

Google+ needs to do well in mobile to succeed in social space

Published: June 30, 2011

Mobile will play a key role in how well Google+, the company’s new social networking service, will be able to attract users and put a dent in Facebook’s dominance

Animal Planet generates 3M mobile ad impressions via multichannel campaign

Published: June 30, 2011

After running a cross-platform campaign on YouTube and Google’s AdMob promoting its new show, Animal Planet saw 3 million mobile in-stream overlay ads impressions with 84 percent of mobile users completing the video.

Android’s growth is Google’s gain, but what do regulators think?

Published: June 29, 2011

Google’s advertising business is getting a boost from a half-million Android activations taking place daily, but this kind of growth could also catch the attention of regulators.

Are lawsuits the cost of doing business in mobile?

Published: June 28, 2011

While the list of mobile-related lawsuits seems to be getting longer by the day, many of the companies involved simply see it as the price that has to be paid to operate in the competitive mobile space.

Auto manufacturers should be paying attention to mobile: Google

Published: June 28, 2011

Consumers are increasingly using mobile devices to shop for a new car, according to new data from Google.

Unilever AdMob campaign delivers 149M impressions and efficiency

Published: June 24, 2011

The mobile component of a cross-channel Unilever campaign for its Lynx brand generated 149 million impressions, while also driving efficiency and engagement.

Nortel's patents would strengthen Google's standing in lawsuits

Published: June 16, 2011

If Google acquires Nortel’s patent portfolio – which is a possibility given that a governmental antitrust review saw nothing wrong with such a deal – it will gain a leg up in future patent-infringement lawsuits.

Is Apple nudging out carriers in the data business?

Published: June 7, 2011

Apple introduced its new iCloud service on Monday, and while it may not be everything that the market expected, it still has the potential to impact mobile carriers and the mobile ecosystem.