Tag: Google

Total Results: 604

Google exec: Mobile changes a brand’s value proposition

Published: June 12, 2012

NEW YORK – A Google executive at the 2012 MMA Forum said that over the past year, the company has seen a shift in clients just beginning to understand mobile to more companies wanting to invest in mobile.

Apple, Motorola patent claims lack evidence of damages, trial canceled

Published: June 11, 2012

The trial in a patent infringement suit between Apple and Motorola Mobility that was scheduled to start today was canceled by the presiding judge, saying neither had established a right to relief.

Google boosts mobile ads, apps strategies with two buys

Published: June 6, 2012

With two acquisitions this week, Google has shown that it is continuing to look for ways to boost its mobile and social offerings.

Google takes more aggressive stance, accuses Nokia, Microsoft of collusion

Published: June 5, 2012

Fresh from closing its deal to acquire Motorola Mobility – and the numerous patents that came with it – Google appears to be taking a more aggressive stance in the ongoing mobile intellectual property wars and has alleged that Microsoft and Nokia are colluding to raise the price for mobile devices.

What role do networks play in mobile if major hardware makers have their own?

Published: June 4, 2012

With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition.

Google leverages local, social to boost mobile offerings with Google + Local

Published: June 1, 2012

In a move to make local mobile search more relevant and appealing to advertisers, Google is replacing its local search offering Google Places with Google + Local and integrating business listings across search, mobile, Maps and Google+.

Google prevails in Java patent-infringement allegations; copyrights issue still undecided

Published: May 25, 2012

In a significant victory for Google, a jury earlier this week said the company did not infringe any of Oracle’s patents in its creation of the Android mobile operating system.

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Google takes leaf from Apple playbook, tightens grip on Android

Published: May 18, 2012

Google appears to be seeking greater control over the Android mobile operating system by working more closely with handset manufacturers to develop pure Android devices and sell these directly to consumers.

Google: 86pc of US smartphone users multitask

Published: May 17, 2012

A whopping 86 percent of smartphone users in the United States are mutitasking with their devices while interacting with another media such as television, print or Web, according to new research from Google.