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Tag: Google


Total Results: 678

   Displaying: 61 - 70

Google's mobile revenue issues persist as Enhanced Campaigns deadline looms
Published: July 19, 2013
Monetizing mobile continues to be an issue for Google, with second-quarter CPC rates dropping two percent compared to the previous quarter even as the company reported six million marketers have switched to its new Enhanced Campaigns, which is meant to drive CPC rates.

Google aligns Maps updates with new social, mobile marketing opportunities
Published: July 15, 2013
Google has updated its Google Maps mobile application to not only add more navigational tools and features, but also better position the service for marketers to bolster their location-based marketing efforts.
Moto X’s big budget alone will not guarantee success – just ask Nokia
Published: July 12, 2013
In a sign of its big aspirations for the Moto X, Google is putting up to $500 million in marketing spend behind the new Motorola smartphone. But is it enough to break through the marketing muscle of Apple and Samsung?

Google, Apple poised to square off in smart wearable devices
Published: July 11, 2013
The stamp of approval for wearable smart devices from Google and Apple means mass adoption could be in sight. While Google has the more revolutionary approach to smart wearable devices, Apple appears to be taking a more conservative route.


94pc of companies not getting mobile SEO right: report
Published: June 27, 2013
While a few companies such as Disney, GE and J.P.Morgan are doing a good job of optimizing content for mobile searches, 94 percent of the Fortune 100 risk having their rankings downgraded once Google implements new mobile SEO guidelines, according to a report from Pure Oxygen Labs.

No more money, openness or innovation in mobile?
Published: June 25, 2013
By Gary Schwartz

There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.

12pc of US consumers interested in wearing sensor eyeglasses: Forrester
Published: June 21, 2013
Wearable technology is already stirring consumer interest, as long as there is a correlation to a trusted brand and an upfront value, according to a new report from Forrester Research.
Why getting mobile SEO right is critical
Published: June 18, 2013
Marketers not using search engine optimization best practices in mobile could see a dramatic decrease in traffic to their Web sites from smartphones thanks to changes Google is making in how it ranks mobile search results.

Amazon, Toyota, Google the biggest mobile advertisers by volume: report
Published: June 14, 2013
Amazon, Toyota and Google had more unique mobile ads than any other brands between July 2012 and March 2013, making them the top three biggest mobile advertisers, according to a new report from Competitrack.

The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
Published: June 13, 2013
Google outbidding Facebook and Apple to acquire social mapping service Waze is the latest example of just how crucial location data is in the mobile space.

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