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Tag: Google


Total Results: 660

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Google Glass shuts out advertisers – at least for now
Published: April 18, 2013
While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

Google alleged to be using Android as a Trojan horse to deceive partners
Published: April 10, 2013
Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.
The race is on: iOS, Android each approach 1 million live mobile apps
Published: April 8, 2013
Apple has been the leader in mobile applications ever since the space started to take off. However, both iOS and Android are nearing one million live apps with some predicting Android will get there first, suggesting the platforms are on more even footing than ever before.
Apple plots new maps strategy, but unlikely to reach Google’s scale
Published: March 28, 2013
Maps-related services have been one of Apple’s few weak points in the mobile space. However, a couple of recent developments suggest the company may be looking to turnaround its maps strategy.

Will Google Glass make smartphones history?
Published: March 28, 2013
By George Anderson

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

Google makes mobile advertising more transparent with goal of attracting bigger budgets
Published: March 27, 2013
To help marketers better understand mobile attribution, Google has introduced a new calculator tool providing equations and benchmarks so marketers can estimate the value of their mobile advertising.

Samsung abandoning Android? ‘Tis Tizen?
Published: March 27, 2013
By Gary Schwartz

The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?

Apple bets augmented reality will drive next wave of mobile growth
Published: March 20, 2013
Apple has been awarded a new patent related to an augmented reality system, making it the latest handset manufacturer to place a bet that the technology will play a key role in next generation mobile experiences.

Google lumping together desktop and mobile ads: Good or bad?
Published: March 19, 2013
By Ori Carmel

Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.

55pc of mobile search conversions happen in one hour: study
Published: March 14, 2013
With more than half of mobile searches resulting in a conversion within one hour, marketers need to be prepared to quickly serve users a full spectrum of information once a search has been made, according to a new study from Google and Nielsen.
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