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Tag: Google

Total Results: 685

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Millennial Media’s Jumptap deal brings scale but monetization still an issue
Published: August 15, 2013
With its acquisition of Jumptap, Millennial Media adds expertise in programmatic buying, third-party data and performance marketing as it looks to build a mobile advertising powerhouse capable of holding its own against Google as well as quickly-growing Facebook.

Wearable technology will be game-changer for mobile: Forrester Research
Published: August 15, 2013
PHILADELPHIA – A Forrester Research executive at eTail East claimed that the combination of wearable technology, data and a consumer-chosen mobile interface will shake up mobile for marketers.
Google finds its charitable side with One Today app
Published: August 15, 2013
Google recently launched an Android mobile application called One Today that lets users donate one dollar to charities.
Omnicom/Publicis to face-off with Google over digital advertising leadership
Published: July 30, 2013
Omnicom Group and Publicis Groupe are putting their combined strength behind a bid to gain a bigger foothold in the quickly growing digital advertising landscape, with mobile playing a key role.

Google’s Chromecast makes mobile linchpin in play for living room access
Published: July 26, 2013
By placing mobile squarely at the center of Chromecast as the content source and the means of control, Google is poised to play a significantly bigger role in living room experiences going forward.

Gmail Inbox revamp spells trouble for time-sensitive mobile offers
Published: July 23, 2013
Google’s recent revamp of the Gmail Inbox will impact how frequently users view promotional emails, spelling trouble for mobile marketers as smartphones become the preferred method for managing email.

Google on the road to shake up mobile TV scene
Published: July 22, 2013
Google is reportedly stepping up its online cable television initiatives in a move that could potentially have big implications for how marketers connect with consumers across multiple screens.
Google's mobile revenue issues persist as Enhanced Campaigns deadline looms
Published: July 19, 2013
Monetizing mobile continues to be an issue for Google, with second-quarter CPC rates dropping two percent compared to the previous quarter even as the company reported six million marketers have switched to its new Enhanced Campaigns, which is meant to drive CPC rates.

Google aligns Maps updates with new social, mobile marketing opportunities
Published: July 15, 2013
Google has updated its Google Maps mobile application to not only add more navigational tools and features, but also better position the service for marketers to bolster their location-based marketing efforts.
Moto X’s big budget alone will not guarantee success – just ask Nokia
Published: July 12, 2013
In a sign of its big aspirations for the Moto X, Google is putting up to $500 million in marketing spend behind the new Motorola smartphone. But is it enough to break through the marketing muscle of Apple and Samsung?

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