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Tag: Google


Total Results: 701

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Battle of the maps: The 2014 ad game-changer
Published: September 18, 2013
By Gary Schwartz

The principal challenge is that maps are a new and unique advertising paradigm, and the incumbent search business models, mostly designed for the Web’s previous era as a stationary, desktop experience, may need to be adjusted.

Mobile Minutes: Passwords, Bump, HTC and Blackberry
Published: September 17, 2013
Today in mobile marketing – Say goodbye to the password; Google acquires mobile contact sharing app Bump; HTC confirms layoffs in Bellevue; BlackBerry bidders may want to carve up business - sources.
Android’s sweet tooth is distracting, but does it build the brand?
Published: September 5, 2013
In an unusual move, Google has named Android 4.4 after Nestle’s Kit Kat chocolate bar. With the launch imminent for Apple’s iOS 7, Google’s strategy could help drum up some extra attention for its own offering.

What publishers and bloggers need to know about tablet and mobile SEO
Published: September 3, 2013
By Dan Meehan

Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.

Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Fidelity tests Google Glass app to simplify looking up stock quotes
Published: August 16, 2013
Fidelity Investments has introduced an application for Google Glass enabling users to view a hands-free display of quotes from major United States stock indexes at market close.
Millennial Media’s Jumptap deal brings scale but monetization still an issue
Published: August 15, 2013
With its acquisition of Jumptap, Millennial Media adds expertise in programmatic buying, third-party data and performance marketing as it looks to build a mobile advertising powerhouse capable of holding its own against Google as well as quickly-growing Facebook.

Wearable technology will be game-changer for mobile: Forrester Research
Published: August 15, 2013
PHILADELPHIA – A Forrester Research executive at eTail East claimed that the combination of wearable technology, data and a consumer-chosen mobile interface will shake up mobile for marketers.
Google finds its charitable side with One Today app
Published: August 15, 2013
Google recently launched an Android mobile application called One Today that lets users donate one dollar to charities.
Omnicom/Publicis to face-off with Google over digital advertising leadership
Published: July 30, 2013
Omnicom Group and Publicis Groupe are putting their combined strength behind a bid to gain a bigger foothold in the quickly growing digital advertising landscape, with mobile playing a key role.

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