Tag: Google

Total Results: 603

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Google addresses burgeoning apps marketplace with new ad units

Published: May 2, 2012

With the mobile application market continuing to grow, Google has introduced new and enhanced ad units to help marketers promote, track and monetize their apps.

Google spurs mobile marketing conversation with interactive guide

Published: April 27, 2012

With marketers increasingly concerned about how – not if – they should invest in mobile, Google has released the Mobile Playbook to address some of the most frequent questions marketers have about mobile.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

10 key mobile pay-per-click fundamentals

Published: April 23, 2012

By Jason Wells

Mobile searchers are interested in making a decision, not doing research. They are ready to buy, call or visit.

Google posts second consecutive quarterly drop in cost-per-click

Published: April 13, 2012

The average paid cost-per-click by marketers trying to reach consumers via Google search declined for the second quarter in a row as paid search budgets increasingly shift from desktop to less-expensive mobile search ads.

Amazon Appstore generates three times more revenue per user than Google Play: Flurry

Published: April 3, 2012

In a study of top-ranked applications across iOS, Amazon and Android, Flurry Analytics found that the Kindle Fire manufacturer delivers more than three times the revenue in its app store compared to what Google generates for developers.

Mobile to account for 25pc of paid-search clicks on Google by December: Marin

Published: March 27, 2012

Mobile search grew significantly in 2011, with Google’s share of clicks from mobile devices increasing by 132 percent between January and December of last year, according to a new report from Marin Software.

Will mobile users welcome environmental targeting from Google?

Published: March 22, 2012

The ability to target mobile users based on their location, and therefore conceivably provide more relevant ads, is one of the features that makes mobile so attractive to marketers. Now, Google is taking the idea a step further with a new patent that covers advertising based on environmental conditions.

Is the iPad surpassing Android handsets as a priority for developers?

Published: March 21, 2012

Developers are said to be losing some of their interest in creating mobile apps for Google’s Android operating system, threatening to make it No. 3 in terms of priority behind the iPhone and iPad, according to a new report from International Data Corp. and Appcelerator.