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Tag: Google

Total Results: 873

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Google exec: Leverage omnichannel touch points to drive app awareness
Published: January 21, 2016
NEW YORK – A Google executive at Mobile Marketer’s Mobile FirstLook: Strategy 2016 advised marketers to implement transformational experiences into their applications and use a mix of paid, search, social and organic channels to drive installs.
Mobile Minutes: Google Maps; Stretchy smart clothes; PewDiePie; Android Marshmallow
Published: January 14, 2016
Today in mobile marketing – Google Maps for Android adds driving mode to predict where you're going; Stretchy smart clothes on the way to your closet; PewDiePie to launch his own content network; Got Marshmallow? 6 cool things to try with Android 6.0.
Mobile Minutes: Google’s password-free logins; Low-cost virtual reality; The Beatles and Spotify; T-Mobile throttles You
Published: December 24, 2015
Today in mobile marketing – Google is testing password-free logins; Virtual reality 2015: A year of low-cost options; The Beatles are streaming everywhere, but Spotify has the most to gain; YouTube says T-Mobile is throttling its video traffic.
Mobile Minutes: Google’s smarter messaging app; Jet.com; Tech giants fall; Twitter
Published: December 23, 2015
Today in mobile marketing – Google plans new, smarter messaging app; Why Jet.com says it's got a smarter way for you to shop online; Tech giants that fell from grace; Twitter's Dorsey wants users to be more expressive.
Google suggests intent more useful than demographics on mobile
Published: December 22, 2015
While targeting specific demographics is a tried-and-true strategy for many mobile marketers, the key to driving sales and reaching new customers lies in identifying consumer intent, insists Google in a new analysis.
The biggest mobile marketing wins and losses of 2015
Published: December 18, 2015
Mobile marketing amassed an impressive list of wins in 2015, from $30 billion in ad spend to surpassing desktop in search queries and television in time spent, with the biggest loss a lack of marketing opportunities tied to technology advances.
Google reduces friction, enhances creativity with new streaming, HTML5 ads
Published: December 7, 2015
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
Mobile Minutes: LinkedIn updates app; Snapchat shares content; British Airways boosts Apple Watch; Uber pushes mapping
Published: December 3, 2015
Today in mobile marketing – LinkedIn needs to get you excited again. Here's how it'll do it; Snapchat Discover content is now shareable; British Airways to expand Apple Watch support; Uber has hired another Google Maps exec.
Mobile plays increasingly important role across five crucial car-buying moments
Published: December 2, 2015
Mobile searches for videos, images and other content related to the car-shopping journey are up significantly in the past year, according to a new report from Google that pinpoints five crucial moments for reaching these consumers and where smartphones fit in.
Finally, Google invents the mobile browser
Published: December 1, 2015
By Gary Schwartz

I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.

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