Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Google


Total Results: 661

   Displaying: 81 - 90

Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Facebook overtakes Google in mobile display ad revenues
Published: December 19, 2012
Facebook has emerged as the leader in mobile display advertising as marketers shift ad spend to the platform much quicker than expected, according to a new report from eMarketer.

Apple looks to foursquare partnership to boost maps as Google’s strength grows
Published: December 19, 2012
Apple wants to get on a better footing with its maps application and is reportedly in discussions with foursquare to integrate its local data. However, Google’s recent release of a new maps app for the iPhone makes the challenge even more daunting.

Google tweaks in-app ads to cut down on accidental clicks
Published: December 14, 2012
With accidental clicks on banner ads continuing to be an issue for marketers, Google is rolling out a new feature for in-application units that aims to improve the quality of leads generated from mobile ads.
Is Google vulnerable in mobile search?
Published: December 5, 2012
While Google dominates search, most agree that neither Google nor anyone else has yet to figure out the perfect formula for mobile search. This suggests there could be an opportunity for a newcomer to disrupt the landscape.
31pc of iOS 6 users pick Google Maps over Apple’s maps feature: report
Published: November 8, 2012
More than half of iOS 6 users are using Google Maps either exclusively or some of the time over Apple Maps, according to new data from RealityMine.

Budweiser, Android, Microsoft - News briefs
Published: November 5, 2012
News briefs - AKQA to develop mobile programs for Budweiser, Bud Light and Stella Artois; Android’s strong growth propels it to 75pc market share in Q3; Microsoft rumors of a smartphone gain steam.


Apple, Google, eBay - News briefs
Published: October 30, 2012
News briefs - Apple's iPad mini pre-orders quickly sell out; Google broadens product portfolio with new smartphone, tablets; eBay cuts 325 PayPal positions.
Presidential debate-related mobile searches increased 2000pc from 2008 to 2012
Published: October 22, 2012
Mobile search and television go hand-in-hand for consumers looking for real-time information, according to new findings from Google on last week’s presidential debates.
Google's mobile strategy shows weakness as net income, CPCs drop
Published: October 19, 2012
Google’s net income was down and CPCs took another drop in the third quarter, highlighting several weaknesses in the company’s mobile strategy.

Please click here to download now!