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Tag: Google

Total Results: 703

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Google finds its charitable side with One Today app
Published: August 15, 2013
Google recently launched an Android mobile application called One Today that lets users donate one dollar to charities.
Omnicom/Publicis to face-off with Google over digital advertising leadership
Published: July 30, 2013
Omnicom Group and Publicis Groupe are putting their combined strength behind a bid to gain a bigger foothold in the quickly growing digital advertising landscape, with mobile playing a key role.

Google’s Chromecast makes mobile linchpin in play for living room access
Published: July 26, 2013
By placing mobile squarely at the center of Chromecast as the content source and the means of control, Google is poised to play a significantly bigger role in living room experiences going forward.

Gmail Inbox revamp spells trouble for time-sensitive mobile offers
Published: July 23, 2013
Google’s recent revamp of the Gmail Inbox will impact how frequently users view promotional emails, spelling trouble for mobile marketers as smartphones become the preferred method for managing email.

Google on the road to shake up mobile TV scene
Published: July 22, 2013
Google is reportedly stepping up its online cable television initiatives in a move that could potentially have big implications for how marketers connect with consumers across multiple screens.
Google's mobile revenue issues persist as Enhanced Campaigns deadline looms
Published: July 19, 2013
Monetizing mobile continues to be an issue for Google, with second-quarter CPC rates dropping two percent compared to the previous quarter even as the company reported six million marketers have switched to its new Enhanced Campaigns, which is meant to drive CPC rates.

Google aligns Maps updates with new social, mobile marketing opportunities
Published: July 15, 2013
Google has updated its Google Maps mobile application to not only add more navigational tools and features, but also better position the service for marketers to bolster their location-based marketing efforts.
Moto X’s big budget alone will not guarantee success – just ask Nokia
Published: July 12, 2013
In a sign of its big aspirations for the Moto X, Google is putting up to $500 million in marketing spend behind the new Motorola smartphone. But is it enough to break through the marketing muscle of Apple and Samsung?

Google, Apple poised to square off in smart wearable devices
Published: July 11, 2013
The stamp of approval for wearable smart devices from Google and Apple means mass adoption could be in sight. While Google has the more revolutionary approach to smart wearable devices, Apple appears to be taking a more conservative route.

94pc of companies not getting mobile SEO right: report
Published: June 27, 2013
While a few companies such as Disney, GE and J.P.Morgan are doing a good job of optimizing content for mobile searches, 94 percent of the Fortune 100 risk having their rankings downgraded once Google implements new mobile SEO guidelines, according to a report from Pure Oxygen Labs.

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