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Tag: Google

Total Results: 685

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Everything marketers need to know about Google Glass
Published: May 30, 2013
There is no doubt that Google is changing the mobile landscape with its latest wearable innovation, Google Glass. However, will the technology be the next big thing or just a passing fad?

Is Google’s enthusiasm for mobile hardware waning?
Published: May 22, 2013
With Google not introducing any hardware at its annual conference last week, this raises the question of what role hardware can or should play for the company going forward.

Google beats Apple to market with music streaming as iTunes looks outdated
Published: May 16, 2013
Google’s new music streaming service is the latest sign that the Apple iTunes model for music is starting to look outdated as users increasingly migrate to cloud-based subscription services such as Spotify.

Google exec: Mobile has a measurement problem, not a conversion one
Published: May 13, 2013
NEW YORK – A Google executive at the 2013 MMA Forum said that marketers need to figure out how to attribute mobile value beyond mcommerce orders on their mobile site and identify additional ways their customers may be converting.
Google delivers strong Q1 results despite ongoing questions about monetizing mobile
Published: April 19, 2013
While Google put in a strong first quarter, questions still remain about how mobile is driving revenue for the company as CPC rates dropped again and advertisers continue to migrate to enhanced campaigns that offer fewer mobile targeting capabilities.
Google Glass shuts out advertisers – at least for now
Published: April 18, 2013
While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

Google alleged to be using Android as a Trojan horse to deceive partners
Published: April 10, 2013
Google is facing antitrust allegations related to its mobile business in Europe in a new complaint filed by a group of companies including Microsoft.
The race is on: iOS, Android each approach 1 million live mobile apps
Published: April 8, 2013
Apple has been the leader in mobile applications ever since the space started to take off. However, both iOS and Android are nearing one million live apps with some predicting Android will get there first, suggesting the platforms are on more even footing than ever before.
Apple plots new maps strategy, but unlikely to reach Google’s scale
Published: March 28, 2013
Maps-related services have been one of Apple’s few weak points in the mobile space. However, a couple of recent developments suggest the company may be looking to turnaround its maps strategy.

Will Google Glass make smartphones history?
Published: March 28, 2013
By George Anderson

I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.

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