Tag: Gra

Total Results: 148

Does Facebook have the power to deliver in mobile?

Published: May 17, 2012

In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

How Polaroid is tackling mobile

Published: May 10, 2012

Mobile and digital has undoubtedly changed the business models behind traditional print photography companies. So, how has mobile shaken up Polaroid, one of the world’s biggest and most iconic companies?

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Launching apps to get acquired? Join the queue

Published: April 24, 2012

While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

3 things that need to happen for mobile ad spending to increase

Published: April 18, 2012

By Tan Tmangraksat

Though still early in its development, mobile is emerging as the most imbalanced medium in terms of ad spending versus share of time spent.

Facebook significantly expands mobile presence with $1B Instagram deal

Published: April 10, 2012

In its largest acquisition ever, Facebook has acquired mobile photo sharing application Instagram for $1 billion as it looks to build its mobile presence.

National Geographic spotlights world photography, content via iPad app

Published: March 27, 2012

National Geographic is continuing to build an application-driven mobile strategy with a new iPad app aimed at adventure enthusiasts.

Esquire enhances editorial content with mobile bar codes

Published: February 3, 2012

Hearst Corp.’s Esquire magazine has tapped mobile bar codes to bring the cover of its February issue to life.

Grammy Awards mobile app lets users create, share musical experiences

Published: February 3, 2012

The marketing campaign for the upcoming Grammy Awards includes a new mobile application that enables music fans to create and share their own visual musical experiences based on their favorite songs and photos.

Mobile will play pivotal role in 2012 political campaigns

Published: January 10, 2012

In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?