Tag: Gretchen Scheiman
Total Results: 3
- Mobile to drive more in-store purchases than actual salespeople during holidays
- Published: October 28, 2010
- Mobile will drive more sales in-store than actual salespeople this holiday season as consumers turn to the mobile Web and applications to research products, read reviews and compare prices.
- Lexus boasts superior engineering with in-app mobile ads
- Published: September 8, 2010
- Lexus is promoting the handling capabilities of its 2011 IS sedan via its multichannel “Wield Precision” campaign that includes in-application mobile ads.
- Brands should allocate more spend to mobile this holiday season: panel
- Published: September 3, 2010
- NEW YORK - More spending is shifting from traditional channels and online to mobile, although many brands are not going far enough in that direction.
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