Tag: Greystripe

Total Results: 34

IPad users more likely to book travel using their devices: study

Published: September 29, 2011

A new report by Greystripe found that there is a dramatic link between travel activities and tablet usage.

Fourth quarter will be watershed moment for mobile advertising: Greystripe

Published: October 25, 2010

Greystripe is forecasting bookings that will put the upcoming fourth quarter at a 600 percent increase in mobile advertising spend from the fourth-quarter 2009 as brands demonstrate unprecedented demand.

Corona mobile ads lift purchase intent 49pc: comScore

Published: September 27, 2010

Mexican brewer Corona ran a mobile advertising campaign that resulted in a 49 percent lift in purchase intent and a 13 percent increase in brand awareness, according to comScore.

Did effective, high-quality ad programs exist before iAd?

Published: August 31, 2010

Steve Jobs suggested that Apple created its iAd program as a way to address the lack of effective, high-quality mobile ad programs. Let’s see whether marketers believe iAd has in fact done so.

Apple's lack of transparency over iAd campaign metrics frustrates advertisers

Published: August 17, 2010

NEW YORK – Apple has frustrated clients using its iAd advertising platform with a lack of transparency about campaign metrics, according to panelists at the Digiday:Apps conference.

Buick boosts purchase intent with immersion ads

Published: July 16, 2010

General Motors Co.'s Buick saw a 35 percent boost in purchase intent as a result of its mobile advertising campaign.

Mobile ad companies ramp up platforms to compete with Google, Apple iAd

Published: June 4, 2010

Mobile companies from mobile marketing specialists to mobile ad networks are enhancing their offerings in a bid to compete with giants Google and Apple.

Greystripe enables flash ads on iPhone, iPad

Published: March 31, 2010

Greystripe will let advertisers deliver Flash creatives on the iPhone and iPad via its much-anticipated iFlash ad units, which launch in May.

Mobile Commerce Daily - Cost Cutters offers mobile coupons to inspire customer loyalty

Published: October 29, 2009

Today in Mobile Commerce Daily: Cost Cutters offers mobile coupons to inspire customer loyalty, Cellufun takes mobile virtual goods currency global and retailers target iPhone moms.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?