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Tag: Group M

Total Results: 4

DSPs to cement prominent position in mobile advertising this year: DataXu exec
Published: February 1, 2011
After a long period of testing with WPP’s Group M, DataXu has announced the general availability of its DX mobile demand-side platform.

Mobile Marketing Association elects industry players to guide India Local Council
Published: June 23, 2009
The Mobile Marketing Association has named its elected co-chairs for the MMA India Local Council.
Digital advertising revolution in full swing: ad:tech roundtable
Published: November 6, 2008
NEW YORK - Despite these tough economic times, the digital advertising revolution is in full swing.
7-Eleven sees click-through in mobile-game ads
Published: June 23, 2008
7-Eleven Inc., one of the leading convenience store chains, has achieved a 7.5 percent click-through rate in a mobile game pre-roll ad campaign.
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