Tag: GroupM

Total Results: 12

Mobile second-screen experiences will be star player in March Madness marketing

Published: March 16, 2012

Mobile is likely to be a more important strategy in brands’ marketing toolbox for this year’s NCAA basketball tournament, which began this week.

Skype, In-Stat, Best Buy: News briefs

Published: August 23, 2011

News briefs: Skype acquires group messaging service GroupMe; Tablets shipments could reach 250M by 2017: In-Stat; Best Buy offers free iPhone with contract.

SXSW 2011: The Year of Podchatting?

Published: March 17, 2011

By Chris Vary and Stephanie Agresta

Are you on Beluga? GroupMe? Yobongo? If we were to narrow down the buzz and attention for new mobile startups, it would be about these three companies.

Demand-side platform will lead to increase in mobile ad spend: Joule CEO

Published: September 8, 2010

WPP Group’s global media investment management operation GroupM has launched what it claims is the first demand-side platform for mobile media and advertising.

Who owns mobile strategy?

Published: March 26, 2010

By Despina Tapaki

Will media and digital agencies try to hold on to mobile and treat it as an extension of their offering or will they turn to the mobile specialists for help?

Smartphones driving growth of mobile advertising: Mobile Ad Summit panel

Published: September 23, 2009

NEW YORK – A trio of CEOs representing heavy-hitting ad agencies agreed that increased smartphone adoption is making mobile a more desirable platform for brand advertisers.

Mobile Ad Summit puts mobile center-stage

Published: August 28, 2009

On Sept. 22, mobile experts, innovators and industry leaders will gather at the first Mobile Ad Summit, a conference held during Advertising Week in New York.

Relevance is key to mobile advertising: ThinkMobile panelist

Published: March 19, 2009

NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?

Virgin Atlantic runs Love From Above mobile campaign

Published: January 19, 2009

Virgin Atlantic Airways Ltd. launched a WAP site and ran a mobile marketing campaign to promote its transatlantic offering between New York and London.

Outrider agency launches mobile search practice group

Published: July 28, 2008

Outrider, a search agency within WPP Group's GroupM Search, introduced a mobile search practice group for the adoption, strategy, development and execution of mobile search marketing.