Tag: Gumiyo
Total Results: 3
- Case study - The Los Angeles County Fair
- Published: October 27, 2010
- See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.
- Case study: Dodge drives response for Ram promo with SMS
- Published: January 14, 2010
- This case study demonstrates the power of mobile to attract and increase consumer response to a Dodge SMS campaign.
- L.A. Times launches mobile marketing initiative
- Published: December 16, 2008
- Tribune Co.'s Los Angeles Times is turning to mobile to increase revenue and create new value for its automotive and real estate advertisers.
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