Tag: Guy Yaniv

Total Results: 6

How brands can use free airtime and SMS to target teens

Published: December 24, 2009

By Guy Yaniv

The starting point for some when contemplating the concept of mobile advertising has been that nobody really likes or wants mobile advertisements — so why even bother with them?

10 reasons why mobile advertising is more effective than Internet advertising

Published: December 1, 2009

By Guy Yaniv

It is with due respect and humility, rather than arrogance, that the mobile industry reacts to the likelihood that mobile advertising is more effective than Internet advertising.

Assessing buying behavior triggered by mobile campaigns

Published: October 12, 2009

By Guy Yaniv

Historically, it has been difficult to measure how many eyeballs an ad has actually hit and how people's exposure to advertising influences their purchasing behavior.

Raising the ante on metrics for mobile advertising

Published: July 3, 2009

By Guy Yaniv

Advertising on mobile raises the ante on metrics. Carriers not only know how many times each banner ad was displayed, but also which users clicked on it, users' preferences, history and behavior.

Making a case for mobile advertising

Published: March 31, 2009

By Guy Yaniv

An examination of today's mobile marketing campaigns reveal that they largely use formats borrowed from other ad platforms and rarely leverage the unique capabilities of the mobile medium.

Challenges facing a wireless carrier in mobile advertising

Published: March 3, 2009

By Guy Yaniv

What happens when you add a third party to a two-party equation? Mobile services typically involve only two parties: the carrier and the end users. Mobile advertising changes this paradigm.