Tag: HBO

Total Results: 23

MTV, Conan, Zagat tap mobile social communities to increase fan engagement

Published: April 7, 2011

NEW YORK – Media companies, entertainment brands and celebrities are increasingly tapping social communities accessible via mobile devices to boost fan engagement.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Four metrics for adding neighborhood-level data to go hyper-local

Published: December 6, 2010

By Steve DuScheid

Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.

HBO taps mobile social network to offer discounts for True Blood fans

Published: October 14, 2010

Premium cable TV network HBO is giving fans of its “True Blood” series something to scream about, rewarding them for checking in via the GetGlue mobile social network for entertainment.

HBO taps 2D bar codes, banner ads to promote show

Published: October 5, 2010

HBO is running banner ads on MLB.com’s mobile site and integrating 2D bar codes at bus stops to get viewers excited about the new season of its show, “Eastbound & Down.”

HBO taps QR codes in NYC, Chicago to promote new show

Published: September 23, 2010

HBO is putting QR codes on bus shelters to promote the premiere of its newest show “Boardwalk Empire.”

Fox, HBO, Showtime, PBS, Universal Pictures offer virtual rewards via GetGlue

Published: September 10, 2010

Mobile social network GetGlue unveiled an iPad application and new branded rewards from Fox, HBO, Showtime, PBS and Universal Pictures.

HBO, Showtime, Barnes & Noble, Universal tap mobile social network to reward loyalty

Published: August 18, 2010

HBO, Showtime, Barnes & Noble and Universal are driving tune-in and rewarding viewer loyalty via GetGlue, a mobile social network for entertainment.

HBO True Blood mobile ad campaign increases viewership 38pc

Published: July 20, 2010

NEW YORK - HBO ran a rich media mobile ad campaign to promote the season three premiere of "True Blood" using a new ad unit that sent chills down consumers’ spines.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.