Tag: HBO

Total Results: 13

HBO enters mobile commerce to drive content sales - Mobile Commerce Daily

Published: January 5, 2010

Today in Mobile Commerce Daily: HBO enters mobile commerce to drive content sales and Mobile commerce growing despite inept retail sites: Compete.

HBO mobile campaign claims 13 percent click-through rate

Published: November 11, 2009

HBO Pay-Per-View used mobile to drive awareness and purchases of the Mayweather-Marquez fight, and to generate opt-ins for its mobile VIP club.

Remy Martin mobile campaign attracts 1,200 SMS opt-ins

Published: November 4, 2009

Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.

Didmo, Neighborhood America announce partnership

Published: April 17, 2009

Didmo has signed an agreement to extend mobile offerings to Neighborhood America clients.

New York Yankees run ad-supported SMS alerts

Published: March 27, 2009

The Yes Network, the official TV channel of MLB's New York Yankees, is running free-to-consumer, ad-supported SMS alerts.

Cable network HBO goes mobile

Published: March 19, 2009

Home Box Office has gone mobile with a site that gives on-the-go customers access to the cable network's content.

ESPN The Magazine mobilizes print ads

Published: October 9, 2008

ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.

Targeting youth on mobile: adidas, Nickelodeon, Sony

Published: August 25, 2008

The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.

Proteus re-brands as 2ergo Americas in parent expansion plans

Published: July 15, 2008

Mobile marketing company Proteus has re-branded to become 2ergo Americas Inc. as part of its British parent company's plans to expand its business globally.

Mobile sweepstakes campaign blends well with Smoothie King

Published: March 31, 2008

Email firm Fishbowl is offering mobile marketing services to Smoothie King, a national chain that makes custom-blended smoothies with fruit, juices and nutritional supplements.