Tag: HM

Total Results: 96

Mobile passes and fails during Super Bowl XLVI

Published: February 7, 2012

While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

Mobile video moving from niche to rich in 2012

Published: January 11, 2012

By Paul Bremer

Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.

Will mobile video advertising impact marketing in 2012?

Published: December 30, 2011

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more cross-platform integration.

Top 5 mobile apps of 2011

Published: December 29, 2011

This was the year of planning, testing and executing for brands and marketers. Companies looked to make their mobile applications not only engaging for consumers, but also easily discoverable in app stores.

Success of in-stream video ads points to mobile as brand builder

Published: December 6, 2011

In-stream video ads, which appear as a commercial break in full episodes or before video clips, outperformed online ads and were strong across a number of categories in the third quarter, according to new data from Rhythm NewMedia.

Google: Ten recent algorithm changes

Published: November 15, 2011

Google recently changed its search algorithms that may affect marketers, retailers, publishers and service providers. Here are 10 tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.

Does Eric Schmidt really think Apple’s Siri threatens Google search?

Published: November 8, 2011

In a letter to the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights, Google executive chairman Eric Schmidt said Apple’s Siri is a threat to his company’s search business, especially on mobile. Why is it hard to believe?

IMDb rolls out new iPhone app to cater to passionate entertainment users

Published: October 31, 2011

Amazon’s IMDb has rolled out a new application that lets its users stay on top of entertainment news about their favorite celebrities, movies and TV shows by creating a news feed tailored to their interests.

Navigating the daunting tablet marketing landscape

Published: October 27, 2011

Right when marketers got the hang of mobile marketing comes the tablet. Although the opportunities are obvious, incorporating tablets into the digital marketing mix can be daunting.

Rue La La exec: Integrate SMS into mobile sites and apps

Published: October 19, 2011

NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.