Tag: Hal

Total Results: 119

Privacy and security issues around mobile content

Published: May 14, 2012

By
Alex Hall

Content services need differentiation, and brands that transparently offer increased utility in exchange for semi-private information such as location data, address book contacts and photo albums are well received.

Mobile is the galvanizing medium for multichannel unification: CTIA panel

Published: May 11, 2012

NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.

Wynn Las Vegas taps mobile for geo-targeted ads in taxis

Published: March 21, 2012

Luxury hotel and casino Wynn Las Vegas is driving awareness via a mobile advertising campaign in taxis that serves geo-targeted content about popular destinations around town.

How is mobile changing the greeting card business?

Published: December 21, 2011

Consumers are increasingly using mobile as their preferred method of communication, and the greeting card industry has evolved to help consumers send personalized messages via multiple mobile channels.

Hallmark Channel uses on-air QR codes to increase engagement

Published: December 20, 2011

The Hallmark Channel delivered its viewers an interactive multimedia experience via QR codes during the Billy Ray Cyrus Christmas movie that aired this weekend.

T.J. Maxx, Marshall’s, Home Goods enhance holiday campaign with mobile video

Published: November 22, 2011

T.J. Maxx, Marshall’s and Home Goods are using mobile advertisements to spread holiday cheer with a campaign that involves video, social and location-based features.

Mobility and the art of contextual relevance

Published: October 17, 2011

By Scott Forshay

Brands must master the art of not simply marketing to people but, instead, master the art of marketing to context.

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?

Hallmark enriches greeting cards via mobile bar codes

Published: September 21, 2011

Greeting card and party supply company Hallmark is targeting children with a line of mobile bar code-enabled Halloween cards.

Top 4 marketing challenges in the Mobile Era

Published: September 2, 2011

By Joshua Smith

There is no denying that the marketer’s role is not getting any easier, given that mobile and social media demand real-time decisions, personalized messaging and location-based offers.