Tag: Hallmark

Total Results: 7

How is mobile changing the greeting card business?

Published: December 21, 2011

Consumers are increasingly using mobile as their preferred method of communication, and the greeting card industry has evolved to help consumers send personalized messages via multiple mobile channels.

Hallmark Channel uses on-air QR codes to increase engagement

Published: December 20, 2011

The Hallmark Channel delivered its viewers an interactive multimedia experience via QR codes during the Billy Ray Cyrus Christmas movie that aired this weekend.

Hallmark enriches greeting cards via mobile bar codes

Published: September 21, 2011

Greeting card and party supply company Hallmark is targeting children with a line of mobile bar code-enabled Halloween cards.

Coca-Cola iPhone ads land clickers on Flash PC Web site

Published: December 7, 2010

Coca-Cola is running a banner ad via Hallmark’s Ultimate Holiday iPhone application, but rather than taking users to a mobile-optimized landing page, they get redirected to a Flash-based Web site.

Hallmark unveils mobile strategy

Published: February 12, 2010

With Valentine’s Day right around the corner, Hallmark has beefed up its mobile offerings as an executive reveals in this exclusive interview with Mobile Marketer.

“Extreme Makeover: Home Edition” uses SMS alerts to wrangle volunteers

Published: October 13, 2009

ABC’s “Extreme Makeover: Home Edition” is leveraging the mobile platform to get volunteers and raise donations for an Indiana family in need.

Hallmark Channel launches first mobile push

Published: January 16, 2008

The Hallmark Channel has partnered with mobile entertainment community Limbo to launch its first mobile effort.