Tag: Hans Fredericks

Total Results: 4

Warner Bros. exec: UltraViolet is a big initiative: Published: May 25, 2012; A Warner Bros. executive speaking on Mobile Marketer's webinar yesterday said that the company is making UltraViolet a priority and letting consumers stream and download entertainment content to any device.
Marketers need to be updated on mobile privacy, legal issues: panelists: Published: November 21, 2011; LOS ANGELES � Mobile is changing everything, but with the constant privacy concerns and legal issues, brands and marketers need to outline their strategy to find the best way to target consumers, according to panelists at the Mobile Marketing Forum.
American Family Insurance claims 76pc engagement with mobile: Published: July 20, 2010; NEW YORK - American Family Insurance achieved significant advances in brand awareness and other key metrics after executing mobile campaigns, according to a presentation at the IAB Marketplace: Mobile conference.
Mobile advertising is a must for businesses: Panelist: Published: March 24, 2010; LAS VEGAS - Mobile advertising will exceed $6B by 2014 and to reach this level, carriers are working together to address challenges advertisers face when deciding where to spend their ad dollars.