Tag: Harald Neidhardt

Total Results: 10

Windows Phone mobile ad click-through rates trump iOS and Android

Published: November 30, 2011

IOS continues to trump Android when it comes to click-through rates for mobile ads by operating system. However, Windows Phone beats them both, suggesting there is an opportunity here for marketers who want their advertising to stand out.

Android beats Apple in worldwide click-through rates: Smaato

Published: July 19, 2010

The Android mobile platform is making big gains in global click-through rates, according to Smaato Inc.'s Mobile Advertising Metrics report for June.

Social media, mobile, bar codes vie for attention at SXSW festival

Published: March 17, 2010

By Harald Neidhardt

AUSTIN, TX – As our correspondent discovered, SXSW is becoming a hotbed for not just social media innovation but also mobile news, including the launch of bar code service stickybits.

Apple's absence lets Google, Microsoft steal thunder at Mobile World Congress

Published: February 18, 2010

BARCELONA, Spain - Apple's decision this year to stay away from Mobile World Congress is in line with its lone-ranger stance toward trade shows. Google and Microsoft are stepping into the void and with good result.

Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress

Published: February 17, 2010

BARCELONA, Spain – Google CEO Eric Schmidt endorses mobile at Mobile World Congress, Microsoft is talk of the town and carriers seeking to win back control of the app world worry some. But is mobile advertising being neglected at the show?

Android moves ahead of iPhone: Smaato report

Published: February 17, 2010

Smaato's January Mobile Advertising Metrics report found Android phones such as Google’s Nexus One and Motorola’s Droid are boosting mobile advertising CTRs in a big way.

Carrier consortium for applications stirs discussion at Mobile World Congress

Published: February 16, 2010

BARCELONA, Spain – The formation of a new apps platform by the world’s leading carriers, the launch of Windows Mobile 7 by Microsoft CEO Steve Ballmer and the Mobile Premier Awards kept Mobile World Congress abuzz.

Android gains ground in Q4, but Apple still dominant

Published: January 28, 2010

The fourth quarter metrics reports are in and some found Android devices are hot on the iPhone’s tail, but Apple’s juggernaut is heating up as well.

Coke, BMW, Lufthansa, P&G, Pepsi discuss mobile strategy at MMF Europe

Published: September 16, 2009

By Harald Neidhardt

BERLIN, GERMANY - The Mobile Marketing Association’s Mobile Marketing Forum featured a global brand lineup, proving that mobile is becoming more mainstream in terms of marketing.

Ad-supported model works well with applications: MMF panelist

Published: June 12, 2008

NEW YORK -- Mobile apps, games and content downloads have emerged as a new category to carry branded messages, deliver ad campaigns and act as brand extensions.