Tag: HarperCollins

Total Results: 6

Why book publishers must rethink mobile – or fail

Published: March 30, 2012

With consumers reading content on multiple devices, book publishers are being forced to take a new look at their digital business plans and adjust.

Did Apple, publishers force Amazon to raise prices for ebooks?

Published: August 11, 2011

A class action suit against Apple and several book publishers claims the companies engaged in anticompetitive behavior that caused ebook prices to rise and force intense competition between Apple and Amazon over digital content.

HarperCollins’ children’s book app educates and entertains

Published: March 8, 2011

HarperCollins Publishers’ interactive application for iPhone and iPod touch that helps children learn to read by taking them on a trip along the rails is available in Apple’s App Store.

HarperCollins Children’s Books launches first paid apps

Published: August 27, 2010

Seeking to target kids, HarperCollins Children’s Books has launched its first paid iPhone applications.

Mobile Commerce Daily - Ralph Lauren sponsors Conde Nast’s GQ fashion app

Published: December 14, 2009

Today in Mobile Commerce Daily: Ralph Lauren sponsors Conde Nast’s GQ fashion app and MGive, Teleton MexAmerica raise more than $200K via mobile.

HarperCollins brings books to life with mobile campaign

Published: June 15, 2009

HarperCollins Publishers and QMcodes, a mobile marketing company, are linking the worlds of print and digital content through a mobile marketing campaign.