Tag: Harrahs

Total Results: 7

Unica eyes mobile email market with $18M Pivotal Veracity acquisition

Published: January 14, 2010

Marketing software company Unica Corp. has acquired mobile email specialist Pivotal Veracity for approximately $17.8 million in cash to expand its mobile optimization platform.

Harrah’s exec: Fragmented handset market impacts campaign strategies

Published: September 23, 2009

LAS VEGAS - Executives from Harrah’s Entertainment, Moosejaw and Fandango made a case for mobile marketing and commerce during a session at Shop.org.

Acxiom adds Mobile Messenger functionality for coupon, SMS triggers

Published: March 17, 2009

Interactive marketing services giant Acxiom Corp. has formally introduced two new mobile marketing offerings as part of an increased emphasis on the mobile channel.

MGM Mirage debuts mobile marketing programs across properties

Published: March 11, 2009

Gaming giant MGM Mirage has thrown its full weight behind mobile marketing with opted-in offers for guests at six casino/hotel properties in Las Vegas and Detroit.

Harrah's runs mobile loyalty pilot for Rio property

Published: January 22, 2009

Harrah's Entertainment Inc. is using mobile marketing to target personalized promotions to opted-in guests at the Rio All Suites Hotel and Casino in Las Vegas.

Harrah's casino chain runs mobile coupon pilot

Published: November 19, 2008

Casino giant Harrah's is running a mobile couponing pilot as part of its customer loyalty program.

Harrah's casino uses mobile to promote concert series

Published: June 6, 2008

Harrah's Council Bluffs Casino & Hotel in Iowa is running a pilot program using mobile marketing to promote this year's Stir Concert series.