Tag: Harris Interactive

Total Results: 15

Survey finds large portion of mobile ad dollars are wasted

Published: February 8, 2011

ROI and accountability are of utmost importance to brands and agencies, and while mobile advertising has proven its effectiveness when executed properly, click-through rate is a limited metric at best.

When it comes to search, mobile trumps desktop PCs: Ask.com

Published: December 15, 2010

Smartphone users are increasingly expecting more of their mobile devices than they do of their desktops, including timely feedback on local businesses and immediate access to information about places of interest.

Will BlackBerry give Android, iPhone a run for their money?

Published: October 15, 2009

With all of the buzz around marketing on the iPhone and Android-enabled devices, there seems to be a sleeping giant left behind in the dust.

AT&T's VoIP policy change may not benefit carrier

Published: October 8, 2009

AT&T is letting voice communication via Internet applications on the iPhone to run on the carrier’s 3G network. Industry players are questioning whether AT&T will benefit from this policy change.

Why back-to-school marketing should include mobile

Published: August 12, 2009

Retail giant Kmart's multichannel back-to-school campaign is lacking one aspect: mobile. Why wouldn't the superstore communicate with its customers in the way that they talk to one another?

Consumers open to mobile commerce: Harris study

Published: June 1, 2009

Consumers are willing to use their handsets to buy goods and services, but when it comes to billing, Americans trust their credit card company more than their wireless carrier.

U.S. businesses bullish on wireless technology: Study

Published: April 6, 2009

Almost half of business decision-makers state that wireless applications are important or absolutely essential to remaining competitive in today's highly competitive marketplace.

Is mobility recession-proof?

Published: September 24, 2008

Brands' curiosity in experimenting with mobile is outweighing any pressure on advertising budgets caused by the current economical recession.

Text replacing talk among teens: Harris survey

Published: September 15, 2008

Second to clothing, teens claim that a mobile phone tells the most about a person's social standing or popularity.

CTIA partners with Harris Interactive on teenage mobile user study

Published: August 13, 2008

The CTIA -- The Wireless Association and market researcher Harris Interactive are collaborating on a detailed study of how teenagers will reshape the wireless market nationwide.