Tag: Harry Kargman

Total Results: 13

Disney tries hand at creating a mobile-first powerhouse

Published: May 22, 2012

Taking a page from the Angry Birds playbook, Disney is introducing a line of licensed merchandise based on a mobile-first brand, the game Where’s My Water?

Is creative in mobile marketing an art or a science?

Published: April 4, 2012

Mobile provides unprecedented capabilities to harness the science of marketing to build, execute and test targeted messaging strategies. But while data is key to effective mobile marketing, without eye-catching creative a campaign may still fail to grab a user’s attention.

How to create a mobile-first brand

Published: March 22, 2012

The significant success of Angry Birds as well as the growing penetration of smartphones and mobile applications has a growing number of marketers interested in uncovering new ways to tap wireless technology and create their own mobile-first brands.

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Univision builds local, national reach with video-centered mobile site

Published: December 19, 2011

Spanish media company Univision is increasing its mobile push with a new mobile site that lets users catch up on their favorite television shows and video clips.

Is mobile a brand champion or direct response hero?

Published: October 18, 2011

The success stories in mobile continue to multiply as marketers embrace the technology to enhance engagement and drive in-store traffic.

Mobile bifurcates into two distinct advertising practices

Published: September 29, 2011

By Harry Kargman

The current mobile advertising landscape has bifurcated into two separate and distinct advertising practices.

Mobile is alternative device for TV: Kargo exec

Published: September 23, 2011

NEW YORK – Media and mobile executives at Digiday Mobile spoke about the importance of mobile video and how it acts as both a supplement and additional screen for consumers.

Bauer Publishing takes five magazine titles mobile to grow audience

Published: September 8, 2011

Bauer Publishing has rolled out mobile Web sites for five of its media brands to meet the needs of readers who are increasingly relying on their mobile devices to access news and information.

Rolling Stone, Sprint highlight musical talent via mobile campaign

Published: August 8, 2011

Rolling Stone and Sprint have teamed up to highlight street musicians via a campaign that profiles their talent on a mobile-optimized site and lets users vote for their favorite artist.