Tag: Harte Hanks

Total Results: 9

Coca-Cola�s SMS opt-ins increasing 5-10 percent monthly: Study

Published: September 14, 2009

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.

Internal Revenue Service's first mobile campaign sees 30 percent opt-in

Published: August 18, 2009

This past tax season, the Internal Revenue Service ran its first mobile campaign aimed at the Generation-Y demographic to promote its Free File tax program.

Overcoming fear of mobile marketing

Published: July 8, 2009

By Jeannette Kocsis

The roadblock to greater adoption of mobile marketing is fear. The economy is tough. Online media costs are up. Spending is down, making decisions about marketing budgets more difficult.

7 steps on engaging with mobile consumers

Published: May 28, 2009

By Sebastian Pistritto

How should marketers engage with mobile consumers? Among many things, it is key to respect the protocol of communication.

Mobile good for loyalty programs: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Mobile is an excellent channel to use as a CRM tool, according to panelists at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.

Direct marketer Harte-Hanks partners with iLoop Mobile

Published: April 20, 2009

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients.

Mobile marketing response: Fad or future?

Published: March 25, 2009

By Jeannette Kocsis

Mobile reminds Internet veterans of "good old days" when CTR's on banners averaged 10 percent. I remember being horrified then at 2 percent response rates, and what I wouldn't give for that now.

Mobile new face of direct marketing: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York.

Mobile powerful loyalty/CRM tool: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Getting consumer consent for on-the-spot or time-sensitive alerts, discounts, tickets or coupons is what makes mobile the most powerful tool for loyalty marketing.