Tag: Harte Hanks

Total Results: 12

Best practice for mobile apps

Published: August 23, 2011

By Jeannette Kocsis

Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.

What should the mobile database record?

Published: November 12, 2010

By Jeannette Kocsis

As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.

Mobile coupons: Break through, break even or break the bank?

Published: June 18, 2010

By Jeannette Kocsis

A recent Forrester Research report stated that more than half of U.S. mobile users are aware of mobile coupons. However, only 3 percent of consumers have requested one.

Coca-Cola’s SMS opt-ins increasing 5-10 percent monthly: Study

Published: September 14, 2009

Since Coca-Cola Co. launched My Coke Rewards three years ago, the mobile program has emerged as one of the most popular consumer packaged goods offerings in mobile marketing.

Internal Revenue Service's first mobile campaign sees 30 percent opt-in

Published: August 18, 2009

This past tax season, the Internal Revenue Service ran its first mobile campaign aimed at the Generation-Y demographic to promote its Free File tax program.

Overcoming fear of mobile marketing

Published: July 8, 2009

By Jeannette Kocsis

The roadblock to greater adoption of mobile marketing is fear. The economy is tough. Online media costs are up. Spending is down, making decisions about marketing budgets more difficult.

7 steps on engaging with mobile consumers

Published: May 28, 2009

By Sebastian Pistritto

How should marketers engage with mobile consumers? Among many things, it is key to respect the protocol of communication.

Mobile good for loyalty programs: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Mobile is an excellent channel to use as a CRM tool, according to panelists at "Mobile Marketing for Agencies and Media Buyers," an event sponsored by Mobile Marketer and the DMA.

Direct marketer Harte-Hanks partners with iLoop Mobile

Published: April 20, 2009

Direct marketing firm Harte-Hanks Inc. has formalized its relationship with iLoop Mobile for the use of mobile technology and services aimed at its clients.

Mobile marketing response: Fad or future?

Published: March 25, 2009

By Jeannette Kocsis

Mobile reminds Internet veterans of "good old days" when CTR's on banners averaged 10 percent. I remember being horrified then at 2 percent response rates, and what I wouldn't give for that now.