Tag: Hearst

Total Results: 13

Hearst's LMK expands mobile product offering with 60 iPhone apps

Published: March 15, 2010

Hearst's LMK introduced more than 60 category-specific iPhone applications that cover a variety of subjects ranging from Lady Gaga and cupcakes to baseball players.

Hearst leverages rich-media mobile Web banner ads to woo advertisers

Published: January 27, 2010

Hearst Magazines Digital Media is using new rich-media mobile Web advertisements from Crisp Wireless across their suite of WAP pages for various magazines in an effort to boost advertising.

Hearst leverages rich-media mobile Web banner ads to woo advertisers

Published: January 27, 2010

Hearst Magazines Digital Media is using new rich-media mobile Web advertisements from Crisp Wireless across its suite of WAP pages for various magazines in an effort to boost advertising.

Hearst Magazines taps mobile as subscription channel

Published: January 20, 2010

Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe.

World's largest media brands announce partnership for digital storefront, mobile reading

Published: December 9, 2009

Conde Nast, Hearst, Meredith, News Corp. and Time Inc. announced a partnership to develop open standards for a new digital storefront for media content on portable devices.

Verve Wireless makes room for ads on mobile

Published: June 25, 2009

Big-name local newspapers are going mobile with the help of Verve Wireless, a mobile publishing technology provider.

Mobile not one channel, but eight: MobileMix speaker

Published: April 23, 2009

SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"

Relevance is key to mobile advertising: ThinkMobile panelist

Published: March 19, 2009

NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?

Time Inc., Hearst, Navteq, Fandango provide content for Verizon Hub

Published: February 3, 2009

Time Inc., Hearst Magazines, Navteq, Fandango and On Networks are among the companies providing content and services for the new Verizon Hub.

Hearst adds features to mobile sites

Published: May 20, 2008

What does Sarah need from us on the go? That's what drives Hearst as it adds bells and whistles to mobile sites for magazine brands such as Cosmopolitan, Redbook and Marie Claire.