Tag: Hearst

Total Results: 21

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Cosmopolitan delivers bonus content to readers via iPad app

Published: April 1, 2011

Hearst’s Cosmopolitan magazine has debuted a bonus issue exclusively for Apple’s iPad that lets readers view extra editorial content while on the go.

Dr Pepper employs animation in mobile ads to hang onto users

Published: March 1, 2011

Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.

Marie Claire debuts interactive iPad app with moving cover

Published: December 3, 2010

Hearst’s Marie Claire has debuted an interactive issue for Apple’s iPad that features a moving cover, as well as video clips and outtakes exclusive to the tablet.

World’s largest publishers betting on paid mobile content: ad:tech

Published: November 4, 2010

NEW YORK – During a session at ad:tech, industry executives discussed traditional media companies’ plan for getting consumers to pay for digital content and expressed high hopes for tablets.

Hearst Television expands mobile local content initiatives

Published: October 13, 2010

Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.

Hearst exec says experimentation is vital to development of app economy

Published: August 17, 2010

NEW YORK – Experimentation is going to be the key to discovering best practices for engaging consumers using mobile applications, per a Hearst executive.

Hearst's LMK expands mobile product offering with 60 iPhone apps

Published: March 15, 2010

Hearst's LMK introduced more than 60 category-specific iPhone applications that cover a variety of subjects ranging from Lady Gaga and cupcakes to baseball players.

Hearst leverages rich-media mobile Web banner ads to woo advertisers

Published: January 27, 2010

Hearst Magazines Digital Media is using new rich-media mobile Web advertisements from Crisp Wireless across their suite of WAP pages for various magazines in an effort to boost advertising.