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Tag: Hearst Magazines

Total Results: 10

Pandora jewelry leverages interactive native ad format to drive impact
Published: May 7, 2015
The Pandora jewelry chain is seeing upbeat results from a trial of a new ad format offered by Hearst Magazines UK that provides a range of interactive features while combining storytelling with a mobile native user experience.
Financial Times shuts off iOS apps: Will others follow?
Published: May 9, 2012
The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.
Mobile helps drive direct mail retention: Rodale
Published: March 9, 2012
NEW YORK – A Rodale executive at the DMA Circulation Marketing Day 2012 conference said that mobile bar codes can be a great way for publishers to drive magazine subscriptions.
Dr Pepper employs animation in mobile ads to hang onto users
Published: March 1, 2011
Lizards, leprechauns and bears, oh my. The Dr Pepper Snapple Group is using animated characters in mobile ads to increase engagement as part of the company’s multichannel “Hunt for the Unbelievable” campaign.
Hearst exec says experimentation is vital to development of app economy
Published: August 17, 2010
NEW YORK – Experimentation is going to be the key to discovering best practices for engaging consumers using mobile applications, per a Hearst executive.
Hearst Magazines taps mobile as subscription channel
Published: January 20, 2010
Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe.
Mobile not one channel, but eight: MobileMix speaker
Published: April 23, 2009
SAN FRANCISCO -- It was expected. Someone in the audience at the final ad:tech MobileMix session asked: "Everyone has been saying this is the year of mobile for five years. Is it?"
Relevance is key to mobile advertising: ThinkMobile panelist
Published: March 19, 2009
NEW YORK - What are the elements of an effective mobile campaign? What should brands be doing to expand their reach into the mobile channel?
Time Inc., Hearst, Navteq, Fandango provide content for Verizon Hub
Published: February 3, 2009
Time Inc., Hearst Magazines, Navteq, Fandango and On Networks are among the companies providing content and services for the new Verizon Hub.
Hearst partners with ShopText to let readers shop via mobile
Published: April 30, 2008
Hearst Magazines Digital Media partnered with ShopText to deliver text messaging services to its magazine audience.

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