Tag: Heineken

Total Results: 13

Heineken incentivizes app usage via augmented reality, contests

Published: May 17, 2013

Heineken is launching a mobile application as part of a summer promotion that is aimed at driving repeat usage with contests and content that keep users coming back regularly.

Newcastle Brown Ale shakes up engagement via mobile bar codes

Published: March 25, 2013

Heineken’s Newcastle Brown Ale is rolling out a 360-degree marketing campaign, with QR codes playing a key role in how consumers learn about products while in a bar.

Heineken targets soccer fans with location-based mobile app

Published: February 28, 2013

Heineken is activating its sponsorship of the UEFA Champions League soccer tournament via a new mobile application that gives users a chance to have a grand viewing event for the final game in their hometown.

Heineken mixes up music festival sponsorship with app contest

Published: February 7, 2013

Heineken is pushing ahead with its application-heavy mobile strategy via a new campaign that encourages consumers to create their own music tracks for a chance to win a trip for two to the Ultra Music Festival.

Heineken garners more than 15,000 opt-ins via multichannel effort

Published: December 11, 2012

Heineken saw a high volume of engagement for its Red Star Access program that incorporated digital, social media and mobile to provide an interactive experience for consumers.

Heineken exec: Mobile is powerful lever for brand building

Published: June 15, 2012

NEW YORK – A Heineken executive at the 2012 MMA Forum said that mobile is woven into everything that the company does and is used primarily for brand building and fan engagement.

Heineken taps into holiday cheer with themed app

Published: November 17, 2011

Beer giant Heineken is furthering its plunge into mobile with a holiday-themed app for Android, iPhone, iPod touch and iPad devices.

Heineken boosts mobile presence via Google partnership

Published: July 1, 2011

Beer giant Heineken has signed a digital advertising contract with Google to engage young consumers with mobile ads in more than 20 international markets.

Heineken pushes pale ale via SMS campaign

Published: July 23, 2010

Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.