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Tag: HipCricket


Total Results: 130

   Displaying: 1 - 10

SXSW: Making the case for marketing-as-a-service
Published: March 13, 2014
By Doug Stovall

Brands and agencies are wrestling with the question of when personalized marketing based on consumer data crosses the line from relevant and helpful to creepy and intrusive.

Key takeaways from Mobile World Congress 2014 in Barcelona
Published: March 3, 2014
How will this year's Mobile World Congress, a gathering of 85,000 held last week in Barcelona, Spain, move the needle for mobile? Senior executives from the industry offer their points of view.
Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
Published: February 4, 2014
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.

Capitalizing on the Cult of Immediacy
Published: February 3, 2014
By Guy Borgford

No one under the age of 25 knows what it is like to be stumped.

Razorfish exec: Brands need to get smarter on mobile segmentation
Published: December 6, 2013
A Razorfish executive who spoke during a Mobile Marketer webinar yesterday said that marketers need to up their in-application segmentation efforts if they want to create loyal users.
Webinar on Dec. 5: Mobile Outlook 2014: Up, Down or Flat?
Published: November 13, 2013
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 5: “Mobile Outlook 2014: Up, Down or Flat?” Panelists include execs from BIA/Kelsey and Hipcricket.
Mondelez boosts mobile strategy with global content push
Published: October 9, 2013
Mondelez International is supporting its industry-leading mobile strategy with a big international push to make content available on locally-popular devices around the world and in ten languages.

Many marketers unprepared as deadline looms for new SMS guidelines
Published: September 26, 2013
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
Buffets, Inc. pinpoints CRM, loyalty to ramp up mobile efforts
Published: August 22, 2013
Buffets, Inc. has signed a deal that will help the company in building out its mobile strategy around increasing foot traffic and building loyalty for its brands, including HomeTown Buffet and Old Country Buffet.
Marketers miss out by not leveraging dayparting in mobile strategies
Published: July 15, 2013
Mobile provides marketers with new opportunties to take advantage of dayparting, or delivering marketing messages during precise time slots. However, doing it correctly requires a deep understanding of how mobile users are engaging with a brand, something a lot of marketers still do not have.

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