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Tag: HipCricket


Total Results: 137

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Sito’s $3.7M acquisition of Hipcricket reflects SMS-space pressures
Published: July 10, 2015
SMS marketing pioneer Hipcricket’s acquisition by Sito Mobile for a mere fraction of the price of its purchase by Augme four years ago points to both the unpredictable speed of shifts in the ad technology field and a challenging environment for companies in the SMS space.
Hipcricket files for Chapter 11 bankruptcy in a reflection of SMS troubles
Published: January 22, 2015
Hipcricket has filed for Chapter 11 bankruptcy and is seeking court approval to sell assets to Sito Mobile Ltd. for $4.5 million.
Bacardi offers valuable lesson on how to protect against app burnout
Published: December 19, 2014
Mobile applications must provide a real-life tie-in to protect the user from “app burnout,” a strategy that spirits brand Bacardi is embracing.
Virginia Lottery enriches security, communication via mobile messaging
Published: December 8, 2014
Virginia Lottery is leveraging mobile messaging to enhance security and communication for players while building game engagement.
Texting lives on, despite rise of OTT: experts
Published: August 21, 2014
SMS messaging, a fixture of mobile marketing for years, is expected to remain a viable channel for the foreseeable future, notwithstanding the growing popularity of over-the-top (OTT) messaging applications such as WhatsApp.
Chipotle debuts text-to-win campaign as it eyes mobile strategy upgrade
Published: June 19, 2014
Chipotle Mexican Grill has launched its latest text-to-win mobile marketing campaign, and is working on updating its mobile strategy.
Better calls-to-action, content propel next-generation SMS segmentation
Published: May 27, 2014
With some brands now amassing a sizable SMS database, marketers need to put in more marketing muscle and churn out content that is segmented towards specific groups to keep the momentum going around mobile messaging.
SXSW: Making the case for marketing-as-a-service
Published: March 13, 2014
By Doug Stovall

Brands and agencies are wrestling with the question of when personalized marketing based on consumer data crosses the line from relevant and helpful to creepy and intrusive.

Key takeaways from Mobile World Congress 2014 in Barcelona
Published: March 3, 2014
How will this year's Mobile World Congress, a gathering of 85,000 held last week in Barcelona, Spain, move the needle for mobile? Senior executives from the industry offer their points of view.
Mobile wins for Super Bowl XLVIII social engagement, takes backseat in TV ads
Published: February 4, 2014
While brands such as Mars and Procter & Gamble nailed creating mobile-specific social content in real-time during Sunday’s Super Bowl game, incorporating the medium into the $4 million TV ad continued to be a massive missed opportunity.

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