Tag: HipCricket

Total Results: 120

Zaxby’s strengthens SMS efforts via in-store calls-to-action

Published: March 19, 2013

Fast food chain Zaxby’s is rolling out a mobile campaign that aims at helping franchise owners build their mobile databases to send out targeted SMS messages.

Text spam promising free Walmart gift cards focus of FTC complaint

Published: March 8, 2013

The Federal Trade Commission initiated an assault against spam text messages, filing complaints against 29 defendants accused of collectively sending more than 180 million unwanted text messages to consumers.

ABC gives Oscar viewers front row access via mobile

Published: February 22, 2013

The Academy of Motion Picture Arts and Sciences and ABC are putting Oscar fans at the center of a mobile companion application that marries live video and content.

Mobile goes dark on Super Bowl Sunday

Published: February 5, 2013

By Jeff Hasen

Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.

Mobile advertising ignites consumer interest: Hipcricket exec

Published: February 1, 2013

SAN FRANCISCO – A Hipcricket executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile advertising can be used to spark consumer interest and ultimately lead to engagement after the click.

Highs and Lowe’s of the MMA Forum San Francisco

Published: February 1, 2013

By Jeff Hasen

An advertising panelist from 4D complained about the lack of transparency in mobile advertising, saying that too often buying mobile ads is like buying “mystery meat.” Happily, that comment came after lunch.

Capital One exec: Mobile is interactive piece that bridges traditional, digital channels

Published: December 7, 2012

Capital One and Caesars Entertainment executives who spoke during a Mobile Marketer webinar yesterday said they will allocate more resources to mobile next year as they look to take advantage of the significant growth of the medium.

SMS’ biggest achievement is proving that mobile marketing works

Published: December 3, 2012

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

Making mobile ads engaging

Published: November 15, 2012

By Doug Stovall

The novelty of running the first set of mobile ads has passed, and brands and agencies must now shift their focus on how to create engagement and encourage sales.

Webinar on Dec. 6: Mobile Outlook 2013: Up, Down or Flat?

Published: November 9, 2012

Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Thursday, Dec. 6: “Mobile Outlook 2013: Up, Down or Flat?” Panelists include execs from Capital One, Caesars Entertainment and Hipcricket.