Tag: Hipcricket

Total Results: 89

Super Bowl XLVI: How marketers dropped the mobile ball – yet again

Published: February 7, 2012

By Jeff Hasen

Despite a huge, captive audience that actually eagerly anticipates these commercials, for mobile marketers, the overarching theme has been “missed opportunities.”

What role did mobile play in Google's unexpected cost-per-click drop?

Published: January 23, 2012

A decline in the average cost-per-click reported by Google for the fourth quarter of 2011 has many questioning what role the growth in lower-priced mobile advertising might have played in its unexpected drop.

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

Impressions of the holiday mobile season

Published: January 5, 2012

By Jeff Hasen

Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.

Mobile marketing misses of 2011

Published: December 21, 2011

By Jeff Hasen

Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.

Apple’s losses are Google’s gains in mobile advertising

Published: December 14, 2011

Apple iAd is not the only game in town when it comes to mobile advertising, a fact that marketers are increasingly aware of.

American Cancer Society promotes Relay for Life events via SMS

Published: December 9, 2011

The American Cancer Society is helping 5,000 Relay for Life events communicate and manage their fundraising efforts via a SMS program.

Mobile marketers need to look beyond Apple to find success in 2012

Published: December 8, 2011

Apple is not the only game in town and mobile marketers need to be thinking more broadly in order to reach as big an audience as possible in mobile, according to two of the executives who participated in a Mobile Marketer webinar yesterday.

Which mobile channel will be the breakout star in 2012?

Published: December 2, 2011

Industry experts agree that the mobile Web will be the breakout mobile channel in 2012.

Kikkoman cooks up mobile strategy to drive in-store sales

Published: November 23, 2011

Soy sauce brand Kikkoman has kicked off a mobile marketing strategy that includes mobile calls to action in grocery store aisles.