Tag: Hipcricket

Total Results: 101

Days Inn finds SMS is key to CRM strategy

Published: July 10, 2009

NEW YORK -- A senior executive from the Wyndham hotel chain revealed the mobile commerce test strategy for its Days Inn brand, using mobile for customer relationship management and to increase revenue.

Mobile ad search revenues to reach $2.3B by 2013: Kelsey

Published: May 4, 2009

BIA's The Kelsey Group forecasts that U.S. mobile search advertising revenues will grow from $39 million in 2008 to $2.3 billion by 2013, a compound annual growth rate of 125 percent.

New, classic media can be greater than sum of its parts

Published: April 28, 2009

By Eric Harber

New media, when used in tandem with classic media, can create something much greater than the sum of its parts.

Per-message carrier fees killing SMS marketing: CTIA panel

Published: April 1, 2009

LAS VEGAS - The per-message fees that carriers charge mobile marketers are killing the business model for SMS and MMS-based marketing.

HipCricket expands mobile marketing services to Mexico

Published: March 25, 2009

HipCricket is expanding internationally beginning with a strategic partnership in Mexico that has brought mobile marketing services to that country's carriers, broadcast stations and brands.

Cold Stone Creamery issues mobile call-to-action via radio

Published: March 12, 2009

A Cold Stone Creamery ice cream shop in Roanoke, VA, launched a mobile campaign with a call-to-action broadcast on a local radio station. It's proof that mobile works for franchisees.

Brands increasing mobile spend despite economy: Mobile Marketing Day panel

Published: February 27, 2009

NEW YORK -- Mobile marketing is no longer a year away -- it's here and now and being practiced by Fortune 500 companies as well as midsize businesses looking to reach consumers on the go.

Marketers miss mobile opportunity for Super Bowl

Published: February 3, 2009

By Jeff Hasen

Neither the Arizona Cardinals nor mobile marketers showed much in the first half of the Super Bowl. Then, the Cardinals stormed back, while mobile marketers didn't get into the game.

Jiffy Lube mobile coupons bring 50 percent new households

Published: January 30, 2009

How can businesses in this economic slump extend their traditional media buy by adding a mobile component and benefit? Ask a local Jiffy Lube auto oil change location in Ames, IA.

Mobile response rates higher than Internet: ad:tech panelist

Published: November 6, 2008

NEW YORK - Brands that leverage the mobile Web, SMS, applications, video and telelvision-based advertising to interact with consumers via mobile are seeing high response rates and better brand recognition.