Tag: Hipscan

Total Results: 9

Microsoft demos new product via mobile bar codes

Published: January 14, 2013

Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphone works.

Ruby Tuesday gives app downloads a lift via QR codes

Published: December 20, 2012

Ruby Tuesday is loading up its static magazine ads with mobile bar codes that encourage consumers to download the company’s mobile application.

Hasbro, Church's Chicken centers holiday sweepstakes around mobile bar codes

Published: November 28, 2012

Fast food chain Church’s Chicken has partnered with Hasbro on a campaign to reward users who scan on-pack mobile bar codes with holiday-themed prizes.

Procter & Gamble packs QR codes into print ads for multichannel interaction

Published: November 1, 2012

Procter & Gamble is loading its print ads with mobile bar codes that not only educate consumers about products, but also drive mobile sales for brands including Secret, Pantene and Gillette.

Delta enlists print ads to increase app downloads

Published: October 30, 2012

Delta is centering a new print campaign around QR codes that helps educate consumers about the airline’s mobile boarding options.

Simplicity is the backbone to mobile marketing

Published: September 4, 2012

Consumers are increasingly making their mobile devices the primary medium to consume content, opening up marketing opportunities to target a group of highly-engaged users. However, some marketers are forgetting that straight-forward and clear campaigns yield the strongest results.

Procter & Gamble’s CoverGirl taps QR codes for beauty inspiration

Published: July 26, 2012

Procter & Gamble’s CoverGirl cosmetic brand is using mobile bar codes to bring its static magazine pages to life.

Cadillac taps print to showcase new car model via QR codes, calls-to-action

Published: June 28, 2012

Carmaker Cadillac is tapping print to promote its XTS model with customized mobile bar codes and calls-to-action that give users different experiences based on publication titles.

University of California Berkeley mobile bar code campaign activates 28,124 scans

Published: May 22, 2012

The University of California Berkeley recently equipped student presentations at the Interdisciplinary Research Conference with QR codes, resulting in an 81 percent response rate.