Tag: Hispanics

Total Results: 8

Pepsi launches Kung Fu Fighting mobile app

Published: November 4, 2008

Pepsi has turned to mobile to extend the reach of an ad campaign targeting Hispanics and Latin Americans.

HipCricket's new GM for Hispanic business talks strategy

Published: September 5, 2008

Mobile marketing company HipCricket has announced the appointment of David Jones as general manager of the first comprehensive Hispanic mobile marketing network.

Making a case for Hispanic mobile marketing

Published: July 3, 2008

By Aaron Watkins

With the penetration of online in the U.S. Hispanic community still relatively low, mobile should seriously be considered as a digital avenue to reach this ever-growing demographic.

Spanish Broadcasting System signs on with HipCricket

Published: June 24, 2008

Mobile marketing software company HipCricket and the Spanish Broadcasting System Inc. have partnered to introduce Spanish radio stations to HipCricket's Hispanic Mobile Marketing Network.

Motel 6 uses mobile to influence buyer behavior

Published: June 20, 2008

Motel 6 has launched a mobile marketing campaign to influence the buying behavior of Hispanics who are traveling.

Ad:tech takes mobile marketing pavilion to Miami

Published: May 16, 2008

The response to the mobile marketing pavilion at ad:tech San Francisco has convinced the nation's leading interactive marketing show organizer to take that concept to Miami.

UVuMobile targets Hispanic market with Comunidad M deal

Published: April 23, 2008

UVuMobile Inc. has entered into a revenue sharing agreement with Comunidad M Inc. to target the fastest-growing ethnic minority group nationwide.

HipCricket debuts Hispanic Mobile Marketing Network

Published: April 11, 2008

Mobile marketing company HipCricket has launched a mobile marketing network composed of Hispanic media properties.